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This Week in Social: Ch 1 of "Brand Advocates" Now Available, Foursquare Lets Brands Talk to Users

Foursquare to Let Brands Talk to Users Who've Checked in the Most - AdAge Foursquare will start letting businesses capitalize on the enthusiasm of customers who've checked in repeatedly by rolling out a way to message them, starting today. Through the "local updates" tool, businesses can send their updates to a pool of users who will be picked by Foursquare's algorithm based on the frequency and recency of their check-ins and the businesses they've "liked" (a feature Foursquare made available with its redesign last month).

Now Available! Download Chapter 1 of New Book, Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force - BrandAdvocateBook.com

In this ground-breaking book, advocacy expert Rob Fuggetta shows marketers and business leaders how to identify Brand Advocates; energize them to spread positive Word of Mouth and drive sales; and track results from advocacy programs. Brand Advocates is chock full of colorful real-world stories of Brand Advocates and innovative marketers who are getting eye-popping results by turning Advocates into powerful marketing forces.

Twitter is Working on a Way to Retrieve Your Own Tweets - NY Times

Trying to remember that pithy, brilliantly composed tweet about the latest Wes Anderson movie that you fired off a few months ago? You’re out of luck: Twitter gives users access only to the last few thousand posts made to the site. But Dick Costolo, Twitter’s chief executive, promises that this will eventually change.

No API For You: Twitter Shuts Off "Find Friends" Feature For Instagram - TechCrunch

Instagram has just announced 80 million users and a new app update; Noticeably missing in the update? The “Find Your Friends” on Twitter feature, which allowed users to follow the same people they follow on Twitter on Instagram. The feature is missing due to API restrictions from Twitter’s end, restrictions that possibly came about over concerns about Instagram’s scale and its strain on data pulls.

New INFOGRAPHIC: Influencers vs Brand Advocates and Why Influencer Outreach is Overrated - ZuberRants

Many marketers are investing in Influencer outreach strategies in hopes that a known name can deliver their message to a vast audience. 40,000 Twitter followers may look tempting, but don’t overlook your own satisfied customers, your genuine Brand Advocates. While their networks may be smaller, their enthusiasm is greater and their recommendations drive real business.

 

[Infographic] Influencers vs Brand Advocates & Why Influencer Outreach is Overrated

Many marketers are investing in Influencer outreach strategies in hopes that a known name can deliver their message to a vast audience. 40,000 Twitter followers may look tempting, but don't overlook your own satisfied customers, your genuine Brand Advocates. While their networks may be smaller, their enthusiasm is greater and their recommendations drive real business. We teamed up with Jay Baer, Founder of Convince & Convert, and created the Infographic below to show what makes Influencers and Brand Advocates different and why Influencer outreach is overrated.

(Click here to enlarge.)

[INFOGRAPHIC] Three Surprising Facts About Brand Advocates

Brand Advocates – consumers and business buyers who frequently recommend brands and products without being paid – are highly trusted and influential. Their recommendations drive trillions of dollars of purchase decisions for everything from cars to computers, fish tacos to fitness memberships, software to smart phones. Now, a new study sponsored by Zuberance has revealed three surprising findings about Brand Advocates. This study provides further evidence about the power and influence of Brand Advocates.The message in the data is clear for B2C and B2B marketers: find and activate your Advocates now to generate more recommendations, referrals, and revenues.

Download the full report here.

Don't miss our March 21 webinar: Founder/CEO of Zuberance, Rob Fuggetta, will present the findings from "Three Surprising Facts About Brand Advocates" and share the implications for marketers. Click here to register.

(Click here to view the Infographic in your browser.)

Traditional Marketing is So 90's. Modern Marketing is All About Recommendations

Hubspot recently published a killer infographic on “How Word of Mouth, Customer Reviews are Changing the Marketing World.” The infographic highlights the growing distrust of traditional advertising as consumers are turning to their friends, ratings, and reviews to gain insight on purchase decisions. Take a look at some of the key stats below.

Outbound is Out

  • Only 8% of consumers prefer online ads as the best source of product information.
  • 65% mute the TV, change the channel or skip ads.
  • 75% of people don’t accept advertisements as the truth.

Inbound is In

  • 63% of social media users feel consumer ratings are #1.
  • 90% of consumers discuss specific bands casually 90 times per week.
  • 90% of people trust brand recommendations from friends.
  • 70% trust consumer opinions.
  • Products that have received 50+ reviews create greater returns (which is 65% higher than products that have less than 5 reviews.)
  • 61% of consumers use search engines to read about products before a purchase.
  • 71% are more likely to purchase when referred by social media.

Success Story Stats

  • American Eagle added the “Like” button to every product on their site, and Facebook shoppers spent 57% more money.
  • Every Eventbrite link shared on Facebook generates $2.52 in ticket sales.
  • Each Ticketmaster event post by customers on Facebook results in $5.30 in direct ticket sales.
  • When Levi’s added the “Like” button, they saw a 40X increase in referral traffic.

 

Traditional marketing is so 90's. Modern marketing is all about recommendations.

Read how companies in various industries are energizing their Brand Advocates to create online recommendations by downloading, "Turning Your Customers into a Powerful Marketing Force."

-Cara Fuggetta, Marketing Manager, Zuberance