offer sharing

Intuit: Advocate Recommendations are game-changing for us

Laura Messerschmitt, Senior Marketing Manager at Intuit, discusses how Intuit is leveraging the Zuberance Advocate Platform to systematically energize Intuit Advocates at scale.

Questions discussed:

  • What was Intuit's marketing problem? (Beginning)
  • How is Intuit identifying its Advocates? (:28)
  • How is Intuit energizing its Advocates? (1:15)
  • What are the benefits for Intuit? (1:49)
  • Why Zuberance? (2:24)
  • How is Zuberance different? (3:01)

Intuit identified Advocates through newsletters, in-product touch points, Facebook, Twitter, and their private community, the "Inner Circle." They mobilized them to write and publish reviews to Amazon (with an estimated revenue impact in the millions), and to share offers like their "Love a Local Business" campaign, a program that gives out $100K in small business grants.

The Results:

  • Intuit has identified 69% of their customer base as Intuit Advocates
  • 30% Intuit Advocates have recommended the company in the form of writing a review or sharing an offer.
  • On average, Intuit is getting approximately 2.3 in-bound clicks from prospects from Advocate shares. That’s a 231% Recommendation Click-Through Rate (CTR), which is hundreds of times higher than typical CTRs.

Click here to learn more about how to turn your customers into a powerful marketing force.

-Cara Fuggetta, Marketing Manager, Zuberance

How Blurb Cut Customer Acquisition Costs in Half

Eileen Gittins, Founder & CEO of Blurb, a print-on-demand publishing service, discusses the tremendous impact that working with Zuberance has had on Blurb's marketing efforts.

Here are some key highlights that Blurb has seen within the first 90 days through leveraging the Zuberance Advocate Platform:

  • Blurb was able to cut customer acquisition costs in half compared to other marketing channels.
  • 42% of Blurb Advocates that were identified shared offers on Facebook, Twitter, and Email.
  • On average, one outbound share by Blurb Advocates generated one inbound click.
  • Each energized Advocate (Advocates that shared offers) brought in 1.6 new customers.
  • Redemptions of offers shared by Advocates had a 2X shopping cart total above average.

-Cara Fuggetta, Marketing Manager, Zuberance