ooma

How David is Beating Goliath in the Telecom Wars

VoIP provider Ooma doesn’t have Vonage or Xfinity’s $100 million+ marketing war chest. So Ooma is turning instead to its enthusiastic customers (AKA “Ooma Advocates”) to spread Word of Mouth and help sell more VoIP boxes.

Result: Ooma is cutting customer acquisition costs 54%!

Here are some other key stats from Ooma's advocacy program:

  • 27,194 Ooma Advocates identified (63% advocacy rating)
  • 3,713 Advocate reviews with an average 4.7 rating out of 5. 34% of Advocates that wrote reviews published them to Amazon.com, Sears.com, Facebook, Twitter, and Email
  • 8,354 offers shared on Facebook, Twitter and by EMail which has generated more than 6,305 inbound clicks
  • 2,442 Ooma Advocates have opted in to answer prospects’ questions. More than half of these Advocates have answered one or more questions asked by Ooma prospects.

Read more on TMCnet here

Check out Ooma's VP of Marketing, Jim Gustke, discussing the benefits of energizing their Advocates below (or click here to watch on YouTube):

http://www.youtube.com/watch?feature=player_embedded&v=iZHhUcb2SLo

Ooma's VP of Marketing on the Benefits of Energizing Their Brand Advocates

Ooma has the #1 rated VoIP service according to Consumer Reports. Now, Ooma is turning thousands of its highly-satisfied customers (AKA “Brand Advocates”) into a powerful Word of Mouth marketing force. Jim Gustke, VP of Marketing for Ooma, discusses the benefits of energizing their Brand Advocates.

Some of the highlights from Ooma's advocacy program:

  • Built a Brand Army of 20,000+ Ooma Advocates (Ooma envisions a Brand Army of hundreds of thousands of Ooma Advocates)
  • 63% of Ooma customers identified themselves as Advocates
  • Advocates gave the Ooma device an average star rating of 4.7 out of 5 stars
  • 34% of Ooma Advocates who have created reviews have published them on Amazon.com, Sears.com, Facebook, and Twitter
  • For a recent Advocate campaign, Ooma got a 6.25% sales conversion rate for offers shared by Advocates