owned media

Slidecast: A Marketing Imperative: Balancing Paid vs. Earned Media

Last week I moderated a great webinar for Zuberance on the subject of paid vs. earned media. We had four presentations, and you can listen and watch the entire one hour webinar as a slidecast.

Marketers, take a brief survey for an iTunes gift card! #PaidvEarned

We’d like to learn more about your experiences with Paid and Earned Media. Take the survey now for a chance to win an iTunes gift card! Marketers who fail to drive and leverage earned media may be risking the opportunity to increase brand awareness and reputation. Some new media evangelists, however, will tell you that social media will replace traditional advertising entirely. But the truth is – success for today’s marketers is learning how to leverage both.

We are conducting a brief survey to identify the questions, concerns and strategies marketers are experiencing with balancing Paid and Earned Media. The findings will be shared on our April 19 webinar, "Balancing Paid vs Earned Media" featuring Forrester's Sean Corcoran and Edelman Digital's David Armano. Learn more about the webinar here.

400 respondents will receive a $5 iTunes gift card! Take survey now!

-Cara Fuggetta, Marketing Manager, Zuberance

Upcoming 4/19 Webinar- Balancing Paid vs. Earned Media #PaidvEarned

Zuberance is co-hosting a webinar with Forrester Reasearch Inc’s Sean Corcoran and Edelman Digital's David Armano about how marketers can learn to more effectively balance Paid vs. Earned Media. Date: Tuesday, April 19

Time: 10am PST/1pm EST

Register here

We live in the age of the informed, connected and social consumer.  Marketers who fail to drive and leverage earned media may be risking the opportunity to increase brand awareness and reputation. Some new media evangelists, however, will tell you that social media will replace traditional advertising entirely. But the truth is – success for today’s marketers is learning how to leverage both.

Marketers Will Learn:

  • How to appropriately leverage Earned Media vs. Paid Media.
  • How to gain more Earned Media by tapping a large segment of your highly satisfied customers (aka Brand Advocates).
  • How to integrate Earned Media into your existing marketing efforts.
  • How to measure the impact of Earned Media

Register now!

Tell us about your experience with Paid and Earned Media

We’re conducting a brief survey to identify the questions, concerns and strategies marketers are experiencing with balancing Paid and Earned Media. The findings from this survey will be shared on the webinar.  Take the survey now!

Featured Panel:

  • Sean Corcoran, Senior Analyst, Forrester Research Inc (@seancorc)
  • David Armano, SVP, Edelman Digital (@armano)
  • Rob Fuggetta, Founder/CEO, Zuberance (@robfuggetta)
  • Moderator: David Spark, Social Media Journalist, Spark Media Solutions (@dspark)

Learn more about the webinar.

We hope you will join us!

-Cara Fuggetta, Marketing Manager, Zuberance