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This Week in Social: Facebook Cuts Off Reach Generator, "Pin This" Sees 637% Growth

Facebook Cuts Off Reach Generator - AdWeek While Facebook recently rolled out the ability for advertisers to target customers in their CRM databases, it is cutting off the ability for big brands to make sure a page post hits a majority of their fans through the Reach Generator tool. “We are simplifying our offerings for advertisers, who can now achieve reach goals through Promoted Posts, a recently launched product which gives businesses the increased flexibility to hand-select and boost posts in the News Feed,” said a Facebook spokesperson.

Look Out, Facebook Like Button: Pinterest's "Pin This" Sees 637 Percent Growth Since Februrary - AllFacebook

The ever-present Facebook like button has seen growth of 34 percent since February in terms of being published to external websites. One would think that 34 percent is a fairly solid growth rate, but it placed Facebook behind Google Plus, AddThis,Twitter, StumbleUpon, and LinkedIn. And all of those social networks were dwarfed by the performance of the Pin This button from Pinterest, which saw growth skyrocket by 637 percent.

Twitter's New Cover Shot Head Image- A Couple of Tips - Business 2 Community

As the update stands at the moment – you can effectively enhance your Twitter profile by including a background header image around your profile pic. Great for brands and enables individuals to get a bit more creative too. Simply select to update your Profile using the iPad App and select your Header image.

How to Tap into the Mind of Brand Advocates - AllThingsWOM by WOMMA 

A kick ass product or stellar customer service can be major factors in driving word of mouth. But let’s take a step back and look into the mind of a brand advocate. By getting a deeper understanding of their motivations and personality traits, we can tap into their wants and needs more effectively, forming a mutually beneficial relationship between brands and their best customers.

Five Ways to Spot a Fake Online Review, Restaurant or Otherwise - NPR

Thinking of going to a nice restaurant? Before you decide, you probably go online and read reviews of the place from other customers. Online reviews of restaurants, travel deals, apps and just about anything you want to buy have become a powerful driver of consumer behavior. Unsurprisingly, they have also created a powerful incentive to cheat.

 

This Week in Social: Google+ Redesign, Amazon and eBay Add Pinterest Buttons

New Nielsen Study: Consumers trust recommendations from peers above all other forms of advertising - ZuberRants A new study by Nielsen found that consumers are indeed losing faith in paid media and looking to their friends for brand recommendations more than ever before. It is now crucial that brands get their Advocates to venture out on the social web and recommend on their behalf.

Google+ Redesign: Here's What's New - Mashable

Google’s social network got a redesign that makes it prettier and easier to navigate. “It accelerates our efforts to create a simpler, more beautiful Google,” Google Senior Vice President Vic Gundotra argued in a blog post announcing the redesign.

Foursquare and Tumblr Move to Capture Ad Revenue - Forbes

Nobody has Cracked the Engagement Code. As much as social networks would like brands to think that their targeting abilities will mean a greater return on investment, an 8% drop in ad engagement on Facebook in the last quarter of 2011 and the first quarter of 2012, shows us that the “secret code” to reaching the online audience in a meaningful way has yet to be cracked.

Amazon and eBay Add Pinterest Buttons - ClickZ

Retail is inherently visual, so it comes as no surprise that two of the biggest online sellers - Amazon and eBay - have added Pinterest buttons to product pages.

LinkedIn Rolls Out New Targeted Follower Tools for Marketers - Business Insider

LinkedIn will launch two new functions for companies who have followers on LinkedIn, both of which will be of interest to marketers and advertisers: "Targeted Updates" and "Follower Statistics."

This Week in Social: Pinterest's New Profile, Twitter Plots Changes to Brand Pages

Pinterest CEO Ben Silbermann Talks New Profile, New Social Tools, Addresses Controversy – Fast Company Pinterest, the addictive image collection and sharing site, will soon release a new profile page, possibly as soon as this week, and expand the types of items people can collect to include video.  CEO and cofounder Ben Silbermann said that the company is also working on ways to make attribution of shared media "easier and easier."

What Marketers Should Know About Brand Advocates - eMarketer

Brand advocates are consumers who actively promote the brands, products and services they love and provide marketers with a volunteer army of supporters who disseminate recommendations to friends and family. Social media influencer and advocacy company Zuberance found, in a January 2012 study, that US internet users are making more recommendations than ever before, across a variety of industries. On average, the US internet users studied by Zuberance made 9 recommendations per year.

CNN Said to Be in Talks to Acquire Mashable – NY Times

CNN and the social news Web site Mashable are in advanced talks that may lead to an acquisition of the site, three people briefed on the talks said. If the deal was completed, Mashable would become the latest Internet media start-up company to be swallowed by a more diverse media company, in much the same way that TechCrunch was acquired by AOL in 2010.

Twitter Plots Big Changes to Brand Pages – AdAge

Big changes are coming to Twitter's "brand pages," the landing pages it offers to some marketers that also spend ad dollars on the network. Launched in December, the pages show the brand's Twitter feed and images, but Twitter plans to add experiences, including e-commerce, contests and sweepstakes, according to three executives familiar with the matter.

Marketers Mobilize “Brand Armies.” B2B Companies Get Strong Results With Net Promoter Systems - BtoB Magazine

It has long been a rule of thumb that a customer who has a good experience with a brand will tell seven people. But now, through the magic of Facebook, LinkedIn and Twitter, a customer can tell a positive brand story to hundreds, thousands or even millions of people with just a few keystrokes. CDW, Parallels Holdings and other b2b marketers are taking advantage of this opportunity by empowering their most satisfied customers to post to Facebook and other social media.