LinkedOut: Another Social Network Opt-Out Draws Fire - WSJ
It seems that privacy questions about social-networking sites are the new black. This time, some customers are expressing concern about LinkedIn, the job-networking site that had its IPO last month. At issue, a two-month-old site tweak that can turn members from ordinary career networkers into brand cheerleaders with their profile photo and name popping up in related advertising.
Social Media Hierarchy of Effects and ROI - Social Media Today
We all know that Brand Advocates are actively promoting your brand to their network, but how did they get there? This article explains the hierarchy, or the funnel, of the social network and its effects. If a brand nurtures the relationship through the stages in the funnel then hopefully they find a Brand Advocate who can help with positive ROI.
Foursquare Gets into the Crowdsourced Curation Game With Tip Lists - TechCrunch
Up until now your Foursquare Tips have sort of roamed free on the app, without rhyme or reason or real incentive to add more. The company is now trying to improve on the Tips experience and get users to fancy themselves local experts. After all, you must know something about some place in the city you live in right?
6 Ways Google+ is Winning (and Losing) - AdAge
PepsiCo’s Shiv Singh, shares the pro’s and cons of Google+. He’s still trying to figure out if this network will become an add-on or a replacement to his current digital habits. To him, Google+ has the best of Facebook and the best of Twitter you have the ability to broadcast and select closed groups who should receive that broadcast. So is it meant to be a bridge between the two but do we really need that?
Restaurant Groupies Are Valuable to Companies - Star-Telegram
Call it fanaticism or simply dedication, but these are the ultra-enthusiastic fans that every restaurant craves. Restaurant groupies have always been around, but they're more valuable at a time when the economy forces consumers to choose carefully when they eat out, and a few online posts can inform thousands.
-Cara Fuggetta, Marketing Manager, Zuberance