social media news

This Week in Social Media: Facebook Announces Graph, Instagram Updates Users on Privacy, and New Myspace launches

Zuckerberg, Graph Announcement

Privacy and Terms of Service Changes on Instagram – Instagram Blog

Instagram was acquired by Facebook in September 2012,  to ensure you understand that you still have control over who sees  your photos, click to read the new Privacy Policy, effective on January 19, 2013.

Facebook Unveils a Smarter Search Engine – Mashable

Facebook founder and CEO, Mark Zuckerberg announced improvements to graph search – the ability to search within your social graph on Facebook for specifics. To join the Beta waiting list and to try a search, visit https://www.facebook.com/about/graphsearch.

New Myspace Opens to Public, Riding Timberlake's CoattailsMashable

New.Myspace.com features Justin Timberlake and his new “Suite and Tie” single.  The New Myspace has left invite-only mode, with a focus on music. To easily navigate the new social network, click New Myspace: 8 Essential Tips and TricksMashable.

10 Hilarious Instagram Accounts You Need to FollowMashable

Instagram is our visual outlet, from photos of dinner and pets, to shoes and beer – it’s time for some comedic relief. My favorite from this list is, @Satiregram, referring to themselves as “The epitome of a typical Instagram user.”

 

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Source: @Satiregram Instagram Profile

 

This Week in Social: Facebook Adds "Nearby", Instagram's Response to Uproar

 

 

 

Facebook Adds "Nearby" Feature to Help Users Discover Nearby Businesses - Facebook Studio 

Facebook announced a new update this week called  "Nearby," accessed via the Facebook mobile app: now, in addition to showing which friends have checked in at a particular place, Nearby helps people discover places near them based on their friends’ recommendations.

Instagram's response to angry users: "Thank You and We're Listening" - Instagram Blog

Complaints of Instagrammers were heard 'round the world of social media recently after the company updated their Privacy Policy and Terms of Service. Read Instagram's response on their blog.

New Study: 70% of Consumers Seek New Products From Facebook Friends, Not Brands - Luxury Daily

Seventy percent of consumers prefer to hear about new products from Facebook friends rather than brands, according to a new report by 8thBridge. Therefore, online retailers should incorporate social sharing into the commerce experience.

Facebook Changes Privacy Controls, Forces Users to be Searchable - Mashable

Facebook's new privacy tools will make it easier for you to pick which of your friends or subscribers can view your personal info, status updates and photos, according to Reuters. It also makes it simpler for you to request that a photograph of yourself be taken down by the uploader.

Twitter adds its own Instagram-like photo filters - CNN Tech

A day after confirming it had lost the ability to display Instagram images, Twitter has rolled out its own library of retro filters for its Android and iPhone apps. The eight filters are the usual suspects we've come to expect from mobile photo apps, including desaturated, black and white and high contrast.

This Week in Social: Twitter to Add Photo Filters, Foursquare Adds Ratings

Twitter to Add Photo Filters to Compete With Instagram - NY Times

Twitter is finally learning a lesson from Facebook: If you can’t buy it, build it. In the coming months, Twitter plans to update its mobile applications to introduce filters for photos that will allow people to share altered images on Twitter and bypass Instagram, the popular mobilecentric photo-sharing network, according to people who work at the company but asked not to be named as they are not allowed to discuss unannounced projects. The filters on Instagram make photos look like they were shot with 1960s Kodachrome or with 1890s sepia tone film.

Users Can Bypass EdgeRank, Opt-In To See All Facebook Page Posts - AllFacebook

The biggest recent gripe by brands on Facebook (as well as George Takei and Mark Cuban) has been the fact that fans don’t see all of their posts. Now, it appears that users can fix this. A reader tipped off sister site Inside Facebook, showing that some users can select to see notifications on desktop and mobile each time a page posts. By opting in to receive notifications whenever a page posts something, users can then see every post — answering a major problem for users and pages alike.

Obama’s “Four more years” bumps Bieber For Most Retweeted Tweet Ever - SF Gate

Not only did President Barack Obama beat challenger Mitt Romney to win reelection, but he shoved pop star Justin Bieber off the top of the charts for most re-tweeted Twitter tweet ever. The tweet, “Four more years,” with a photo of the president hugging first lady Michelle Obama, was sent about 8:16 p.m. Pacific time as the major TV networks were calling the race in Obama’s favor. In three hours, the message had been re-tweeted about 455,000 times, easily shattering the previous record of 223,000 set by Bieber in September.

Foursquare’s New Ratings Feature Should Terrify Yelp - VentureBeat

Yelp, Foursquare is gunning for you. The social network is adding to its iOS app and website a fairly minor yet hugely significant feature: Ratings. With the addition, Foursquare says its service will tell users where people actually like to go, not just the places they’ve visited.

Retailers Make Marketing Mistakes Amid Hurricane Sandy Tragedy - iMedia Connection

Hurricane Sandy was devastating. It took the lives of 113 people. An estimated 30,000 to 40,000 people will be left homeless. 8,000,000 people were without power from South Carolina to Maine (and many still remain without power). Amid the chaos, four major retailers somehow saw Hurricane Sandy as a marketing opportunity. Perhaps the potential dollar signs clouded their common sense and sensitivity for fellow Americans.

This Week in Social: Facebook Cuts Off Reach Generator, "Pin This" Sees 637% Growth

Facebook Cuts Off Reach Generator - AdWeek While Facebook recently rolled out the ability for advertisers to target customers in their CRM databases, it is cutting off the ability for big brands to make sure a page post hits a majority of their fans through the Reach Generator tool. “We are simplifying our offerings for advertisers, who can now achieve reach goals through Promoted Posts, a recently launched product which gives businesses the increased flexibility to hand-select and boost posts in the News Feed,” said a Facebook spokesperson.

Look Out, Facebook Like Button: Pinterest's "Pin This" Sees 637 Percent Growth Since Februrary - AllFacebook

The ever-present Facebook like button has seen growth of 34 percent since February in terms of being published to external websites. One would think that 34 percent is a fairly solid growth rate, but it placed Facebook behind Google Plus, AddThis,Twitter, StumbleUpon, and LinkedIn. And all of those social networks were dwarfed by the performance of the Pin This button from Pinterest, which saw growth skyrocket by 637 percent.

Twitter's New Cover Shot Head Image- A Couple of Tips - Business 2 Community

As the update stands at the moment – you can effectively enhance your Twitter profile by including a background header image around your profile pic. Great for brands and enables individuals to get a bit more creative too. Simply select to update your Profile using the iPad App and select your Header image.

How to Tap into the Mind of Brand Advocates - AllThingsWOM by WOMMA 

A kick ass product or stellar customer service can be major factors in driving word of mouth. But let’s take a step back and look into the mind of a brand advocate. By getting a deeper understanding of their motivations and personality traits, we can tap into their wants and needs more effectively, forming a mutually beneficial relationship between brands and their best customers.

Five Ways to Spot a Fake Online Review, Restaurant or Otherwise - NPR

Thinking of going to a nice restaurant? Before you decide, you probably go online and read reviews of the place from other customers. Online reviews of restaurants, travel deals, apps and just about anything you want to buy have become a powerful driver of consumer behavior. Unsurprisingly, they have also created a powerful incentive to cheat.

 

This Week in Social: Ch 1 of "Brand Advocates" Now Available, Foursquare Lets Brands Talk to Users

Foursquare to Let Brands Talk to Users Who've Checked in the Most - AdAge Foursquare will start letting businesses capitalize on the enthusiasm of customers who've checked in repeatedly by rolling out a way to message them, starting today. Through the "local updates" tool, businesses can send their updates to a pool of users who will be picked by Foursquare's algorithm based on the frequency and recency of their check-ins and the businesses they've "liked" (a feature Foursquare made available with its redesign last month).

Now Available! Download Chapter 1 of New Book, Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force - BrandAdvocateBook.com

In this ground-breaking book, advocacy expert Rob Fuggetta shows marketers and business leaders how to identify Brand Advocates; energize them to spread positive Word of Mouth and drive sales; and track results from advocacy programs. Brand Advocates is chock full of colorful real-world stories of Brand Advocates and innovative marketers who are getting eye-popping results by turning Advocates into powerful marketing forces.

Twitter is Working on a Way to Retrieve Your Own Tweets - NY Times

Trying to remember that pithy, brilliantly composed tweet about the latest Wes Anderson movie that you fired off a few months ago? You’re out of luck: Twitter gives users access only to the last few thousand posts made to the site. But Dick Costolo, Twitter’s chief executive, promises that this will eventually change.

No API For You: Twitter Shuts Off "Find Friends" Feature For Instagram - TechCrunch

Instagram has just announced 80 million users and a new app update; Noticeably missing in the update? The “Find Your Friends” on Twitter feature, which allowed users to follow the same people they follow on Twitter on Instagram. The feature is missing due to API restrictions from Twitter’s end, restrictions that possibly came about over concerns about Instagram’s scale and its strain on data pulls.

New INFOGRAPHIC: Influencers vs Brand Advocates and Why Influencer Outreach is Overrated - ZuberRants

Many marketers are investing in Influencer outreach strategies in hopes that a known name can deliver their message to a vast audience. 40,000 Twitter followers may look tempting, but don’t overlook your own satisfied customers, your genuine Brand Advocates. While their networks may be smaller, their enthusiasm is greater and their recommendations drive real business.

 

This Week in Social: Google Places is Over, Foursquare Gets a Makeover

Google Places is Over, Company Makes Google+ the Center of Gravity For Local Search - Search Engine Land Google Places pages have been entirely replaced by new Google+ Local pages. As of this morning roughly 80 million Google Place pages worldwide have been automatically converted into 80 million Google+ Local pages, according to Google’s Marissa Mayer. It’s a dramatic change (for the better) though it will undoubtedly disorient some users and business owners.

Foursquare Gets a Makeover: Here's What's New - Mashable

After a week of dropping hints from its Twitter account, Foursquare has finally launched its redesigned app. Anyone who was anticipating new breakout features, however, need not get too excited. The main difference between the new and old app is (much prettier) packaging.

Short-Term Lease vs. Long-Term Relationship: The Difference Between Influencers and Advocates - ZuberRants

In general, Influencers are defined by the size of their audience (Twitter followers, blog subscribers, etc) whereas Advocates are defined by their genuine satisfaction with specific brands and products. Now, this is not to say that an Influencer cannot be an authentic Advocate for your brand. In fact, when this happens (rarely), you’ve hit the jackpot!

Social Media Raises the Stake for Customer Service - EON

Americans are growing more frustrated with customer service and businesses are feeling the heat as consumers tell an increasing number of people about both their positive and poor service experiences. The 2012 American Express® Global Customer Service Barometer also found that consumers who have used social media for service wield the greatest amount of influence. They tell significantly more people about their service experiences, and say they’d spend 21% more with companies who deliver great service – compared to 13% on average.

75% of Facebook Users Have Never or Rarely Click on Facebook Ads - eMarketer

Facebook is now a public company, and its revenue and advertising plans are under significant scrutiny. However, users are more likely to interact with branded content on the site, not advertising, which may be an obstacle for the social network down the road.

This Week in Social: Twitter Implements New Privacy Option, GM to Forgo Superbowl Ads

Twitter Implements Do Not Track Privacy Option - NY Times It’s no secret that Facebook is worth about $100 billion because itcollected personal data about its users. A lot of data. Although Twitter tracks its users too — albeit in a much less aggressive way — the company has decided to take a different route. It announced Thursday that it is joining Mozilla, the maker of the Firefox Web browser, and giving its users the ability to opt-out of being tracked in any way through Twitter.

Marketers from GNC to P&G Weigh in on Social Platform Strategy- Brands on Facebook: Advertising is Optional - AdAge

One in five clicks in the U.S. happens on Facebook, and like any mass platform, most brands maintain a presence there and carefully cultivate their fan base. But do they need to advertise as well? That's the question facing brands -- as well as investors --as Facebook prepares for its anticipated $100 billion IPO on Friday.

GM to Forgo Pricey Superbowl Ads - WSJ

General Motors Co. said it will forgo advertising in the next Super Bowl rather than swallow a price hike, a surprising reversal of strategy that comes as the auto maker overhauls its global marketing operations. Super Bowl advertising is effective but has become too expensive to justify the cost, Joel Ewanick, GM's global marketing chief, said in an interview. Ads for next year's National Football League championship game are up about 9%, selling for about $3.8 million for a 30-second spot, according to media buyers.

Facebook Running Tests For User Highlighted Posts - Stuff.co.nz

Facebook is considering charging its members US$2 to "highlight" important posts so they are more visible on the social networking site. The feature is being trialled and was chanced across by a Facebook user in Whangarei who initially assumed it might be a scam. However, Facebook spokeswoman Mia Garlick confirmed it was a new "feature" it was testing.

Internet Greets Facebook IPO Price With Glee, Skepticism - CNN

Friends may be priceless. But 'friending' is worth $38 a share. That's what Facebook set as the initial price when its stock begins trading on Wall Street Friday morning. That's at the top end of the range analysts were expecting and gives the company a valuation of roughly $104 billion.

This Week in Social: Twitter Pumps Discovery Feature, Facebook IPO May 18

Twitter Pumps Up Discovery Feature with Social Signals - CNET

Twitter's "Discover" feature is getting more dialed in to users' preferences, a blog post by Twitter Vice President Satya Patel announced this morning. The post says the feature will pay attention to "additional personalization signals" to figure out which stories to display, instead of just showing users what's trending.

Facebook Sets IPO Date For May 18: Report - Forbes

Facebook has set a planned date for its initial public offering of May 18, according to the Wall Street Journal, citing “people familiar with the matter.” The social networking giant is expected to start its roadshow on Monday to pitch the company to potential Wall Street investors, the Journal reports.

79% of Marketers Plan to Increase Spend on Social Media Marketing - eMarketer

As marketers spread their time and resources across digital, social media is becoming a bigger piece of the puzzle. Looking at spending on advertising and marketing tactics, 79% of US marketing professionals said they plan to increase spending on social media marketing or ads in the next 12 months, with mobile and tablet spending not far behind, at 75% and 66%, respectively, as the next areas that will see budget growth.

Report: Cover Images Draw Eyeballs on Facebook Timeline Pages - AllFacebook

Eye-tracking outfit EyeTrackShop turned its eyes to timeline for pages and found that the cover image was king.EyeTrackShop’s findings ran counter to those from another eye-tracking study earlier this month by Simple Usability, which concluded that the importance of cover images was overrated, saying that most users did not notice creative combinations of the cover image and profile image, and many thought of the former as advertising space.

LinkedIn Tops the Forbes Fast Fast Tech 25: Annual List of Growth Kings - Forbes

The crucial question for investors is how much weight you give to things you can’t begin to imagine. That leap of faith is what drives interest in our list of America’s 25 Fastest-Growing Tech Companies. All of them have shown a remarkable ability to defy sales gravity. We combed more than 5,000 publicly traded technology companies, looking for profitable companies with a minimum revenue of $150 million and a minimum market value of $500 million.

This Week in Social: Foursquare's Revamped Site Could Rival Yelp, YouTube Tests Redesign

Foursquare’s Revamped Website Could Challenge Yelp - Mashable Foursquare announced recently it roll out a redesigned website that could challenge local review sites such as Yelp, Urbanspoon and Zagat. The company’s website has historically followed the functions and layout of its checkin-service mobile apps, but now will feature its own discovery features.

YouTube Tests Redesign Highlighting Google+ Videos, Subscriptions, and More - The Next Web

Besides the generally updated look, one of the more important changes here is the focus this redesign will put on shared content from Google+. This move should take Google one step closer towards extending the social platform more heavily into each of its products.

Like Twitter, Google+ Now Has Trending Topics - Techcrunch

Google quietly added a trending topics section to Google+ recently which now shows up when you perform a search on the social network. The new “Trends” section appears on the right-hand side of the page, and currently lists the top 10 items under heavy discussion like “Natalie Wood” and “Breaking Dawn,” for example.

Study Shows That Early Adopters of Social Media Have Captured Real Economic Value - Michael Brito's Blog

Business consulting firm, Bain & Company, released a report in September and concluded that early adopters of social media (Dell, Wal-Mart, Starbucks, JetBlue and American Express) have captured real economic value from their budget investments. The report also give some concrete advice for companies that are unsure about their investments and the value that social media can bring.

Zuckerberg: Facebook ‘Made a Bunch of Mistakes’ on Privacy - Mashable

Facebook has agreed to a settlement with the FTC over charges that the social network had deceived its users about privacy. The FTC had accused Facebook in an eight-count complaint of not living up to its own promises. Among them: sharing users’ personal information with third parties without their knowledge or consent, changing privacy practices without informing users, and claiming to have a program to verify the security of apps when it didn’t.

-Cara Fuggetta, Marketing Manager, Zuberance