sxsw 2011

Advocating products that make your life easier

As a tech blogger for VentureBeat, Anthony Ha is always an Advocate for something. Currently, his obsession is the online travel service Hipmunk. "It's the only tolerable way to book travel," said Ha. He likes the way Hipmunk searches, sorts, and displays his travel options. Beyond writing about Hipmunk in VentureBeat, Ha will occasionally tweet about Hipmunk, but that's usually out of frustration when he can't find the flight he wants and is forced to go to another "lesser" service.

-David Spark, Social Media Journalist and Producer, Spark Media Solutions

How the Grateful Dead enabled fans to spread advocacy

One band that was never upset with Napster during the early days was the Grateful Dead. Way before the Internet was popularized, they were already allowing a non-digital version of free music sharing. The band encouraged concertgoers to record their shows on tape and trade it with each other, allowing their Advocates to spread the word about the band. It sounds counterintuitive to how musicians make a living, but it fit in perfectly with the brand of the Grateful Dead who were in themselves, counter culture. I interviewed David Meerman Scott, author of "Marketing Lessons of the Grateful Dead" at SXSW in the video below:

For other businesses bold enough to seek out alternative revenue streams, if you focus on a counter intuitive method you can break out and be successful.

-David Spark, Social Media Journalist and Producer, Spark Media Solutions