this week in social

This Week in Social: Facebook Cuts Off Reach Generator, "Pin This" Sees 637% Growth

Facebook Cuts Off Reach Generator - AdWeek While Facebook recently rolled out the ability for advertisers to target customers in their CRM databases, it is cutting off the ability for big brands to make sure a page post hits a majority of their fans through the Reach Generator tool. “We are simplifying our offerings for advertisers, who can now achieve reach goals through Promoted Posts, a recently launched product which gives businesses the increased flexibility to hand-select and boost posts in the News Feed,” said a Facebook spokesperson.

Look Out, Facebook Like Button: Pinterest's "Pin This" Sees 637 Percent Growth Since Februrary - AllFacebook

The ever-present Facebook like button has seen growth of 34 percent since February in terms of being published to external websites. One would think that 34 percent is a fairly solid growth rate, but it placed Facebook behind Google Plus, AddThis,Twitter, StumbleUpon, and LinkedIn. And all of those social networks were dwarfed by the performance of the Pin This button from Pinterest, which saw growth skyrocket by 637 percent.

Twitter's New Cover Shot Head Image- A Couple of Tips - Business 2 Community

As the update stands at the moment – you can effectively enhance your Twitter profile by including a background header image around your profile pic. Great for brands and enables individuals to get a bit more creative too. Simply select to update your Profile using the iPad App and select your Header image.

How to Tap into the Mind of Brand Advocates - AllThingsWOM by WOMMA 

A kick ass product or stellar customer service can be major factors in driving word of mouth. But let’s take a step back and look into the mind of a brand advocate. By getting a deeper understanding of their motivations and personality traits, we can tap into their wants and needs more effectively, forming a mutually beneficial relationship between brands and their best customers.

Five Ways to Spot a Fake Online Review, Restaurant or Otherwise - NPR

Thinking of going to a nice restaurant? Before you decide, you probably go online and read reviews of the place from other customers. Online reviews of restaurants, travel deals, apps and just about anything you want to buy have become a powerful driver of consumer behavior. Unsurprisingly, they have also created a powerful incentive to cheat.

 

This Week in Social: Ch 1 of "Brand Advocates" Now Available, Foursquare Lets Brands Talk to Users

Foursquare to Let Brands Talk to Users Who've Checked in the Most - AdAge Foursquare will start letting businesses capitalize on the enthusiasm of customers who've checked in repeatedly by rolling out a way to message them, starting today. Through the "local updates" tool, businesses can send their updates to a pool of users who will be picked by Foursquare's algorithm based on the frequency and recency of their check-ins and the businesses they've "liked" (a feature Foursquare made available with its redesign last month).

Now Available! Download Chapter 1 of New Book, Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force - BrandAdvocateBook.com

In this ground-breaking book, advocacy expert Rob Fuggetta shows marketers and business leaders how to identify Brand Advocates; energize them to spread positive Word of Mouth and drive sales; and track results from advocacy programs. Brand Advocates is chock full of colorful real-world stories of Brand Advocates and innovative marketers who are getting eye-popping results by turning Advocates into powerful marketing forces.

Twitter is Working on a Way to Retrieve Your Own Tweets - NY Times

Trying to remember that pithy, brilliantly composed tweet about the latest Wes Anderson movie that you fired off a few months ago? You’re out of luck: Twitter gives users access only to the last few thousand posts made to the site. But Dick Costolo, Twitter’s chief executive, promises that this will eventually change.

No API For You: Twitter Shuts Off "Find Friends" Feature For Instagram - TechCrunch

Instagram has just announced 80 million users and a new app update; Noticeably missing in the update? The “Find Your Friends” on Twitter feature, which allowed users to follow the same people they follow on Twitter on Instagram. The feature is missing due to API restrictions from Twitter’s end, restrictions that possibly came about over concerns about Instagram’s scale and its strain on data pulls.

New INFOGRAPHIC: Influencers vs Brand Advocates and Why Influencer Outreach is Overrated - ZuberRants

Many marketers are investing in Influencer outreach strategies in hopes that a known name can deliver their message to a vast audience. 40,000 Twitter followers may look tempting, but don’t overlook your own satisfied customers, your genuine Brand Advocates. While their networks may be smaller, their enthusiasm is greater and their recommendations drive real business.

 

This Week in Social: Google Places is Over, Foursquare Gets a Makeover

Google Places is Over, Company Makes Google+ the Center of Gravity For Local Search - Search Engine Land Google Places pages have been entirely replaced by new Google+ Local pages. As of this morning roughly 80 million Google Place pages worldwide have been automatically converted into 80 million Google+ Local pages, according to Google’s Marissa Mayer. It’s a dramatic change (for the better) though it will undoubtedly disorient some users and business owners.

Foursquare Gets a Makeover: Here's What's New - Mashable

After a week of dropping hints from its Twitter account, Foursquare has finally launched its redesigned app. Anyone who was anticipating new breakout features, however, need not get too excited. The main difference between the new and old app is (much prettier) packaging.

Short-Term Lease vs. Long-Term Relationship: The Difference Between Influencers and Advocates - ZuberRants

In general, Influencers are defined by the size of their audience (Twitter followers, blog subscribers, etc) whereas Advocates are defined by their genuine satisfaction with specific brands and products. Now, this is not to say that an Influencer cannot be an authentic Advocate for your brand. In fact, when this happens (rarely), you’ve hit the jackpot!

Social Media Raises the Stake for Customer Service - EON

Americans are growing more frustrated with customer service and businesses are feeling the heat as consumers tell an increasing number of people about both their positive and poor service experiences. The 2012 American Express® Global Customer Service Barometer also found that consumers who have used social media for service wield the greatest amount of influence. They tell significantly more people about their service experiences, and say they’d spend 21% more with companies who deliver great service – compared to 13% on average.

75% of Facebook Users Have Never or Rarely Click on Facebook Ads - eMarketer

Facebook is now a public company, and its revenue and advertising plans are under significant scrutiny. However, users are more likely to interact with branded content on the site, not advertising, which may be an obstacle for the social network down the road.

This Week in Social: Twitter Pumps Discovery Feature, Facebook IPO May 18

Twitter Pumps Up Discovery Feature with Social Signals - CNET

Twitter's "Discover" feature is getting more dialed in to users' preferences, a blog post by Twitter Vice President Satya Patel announced this morning. The post says the feature will pay attention to "additional personalization signals" to figure out which stories to display, instead of just showing users what's trending.

Facebook Sets IPO Date For May 18: Report - Forbes

Facebook has set a planned date for its initial public offering of May 18, according to the Wall Street Journal, citing “people familiar with the matter.” The social networking giant is expected to start its roadshow on Monday to pitch the company to potential Wall Street investors, the Journal reports.

79% of Marketers Plan to Increase Spend on Social Media Marketing - eMarketer

As marketers spread their time and resources across digital, social media is becoming a bigger piece of the puzzle. Looking at spending on advertising and marketing tactics, 79% of US marketing professionals said they plan to increase spending on social media marketing or ads in the next 12 months, with mobile and tablet spending not far behind, at 75% and 66%, respectively, as the next areas that will see budget growth.

Report: Cover Images Draw Eyeballs on Facebook Timeline Pages - AllFacebook

Eye-tracking outfit EyeTrackShop turned its eyes to timeline for pages and found that the cover image was king.EyeTrackShop’s findings ran counter to those from another eye-tracking study earlier this month by Simple Usability, which concluded that the importance of cover images was overrated, saying that most users did not notice creative combinations of the cover image and profile image, and many thought of the former as advertising space.

LinkedIn Tops the Forbes Fast Fast Tech 25: Annual List of Growth Kings - Forbes

The crucial question for investors is how much weight you give to things you can’t begin to imagine. That leap of faith is what drives interest in our list of America’s 25 Fastest-Growing Tech Companies. All of them have shown a remarkable ability to defy sales gravity. We combed more than 5,000 publicly traded technology companies, looking for profitable companies with a minimum revenue of $150 million and a minimum market value of $500 million.

This Week in Social: Google+ Redesign, Amazon and eBay Add Pinterest Buttons

New Nielsen Study: Consumers trust recommendations from peers above all other forms of advertising - ZuberRants A new study by Nielsen found that consumers are indeed losing faith in paid media and looking to their friends for brand recommendations more than ever before. It is now crucial that brands get their Advocates to venture out on the social web and recommend on their behalf.

Google+ Redesign: Here's What's New - Mashable

Google’s social network got a redesign that makes it prettier and easier to navigate. “It accelerates our efforts to create a simpler, more beautiful Google,” Google Senior Vice President Vic Gundotra argued in a blog post announcing the redesign.

Foursquare and Tumblr Move to Capture Ad Revenue - Forbes

Nobody has Cracked the Engagement Code. As much as social networks would like brands to think that their targeting abilities will mean a greater return on investment, an 8% drop in ad engagement on Facebook in the last quarter of 2011 and the first quarter of 2012, shows us that the “secret code” to reaching the online audience in a meaningful way has yet to be cracked.

Amazon and eBay Add Pinterest Buttons - ClickZ

Retail is inherently visual, so it comes as no surprise that two of the biggest online sellers - Amazon and eBay - have added Pinterest buttons to product pages.

LinkedIn Rolls Out New Targeted Follower Tools for Marketers - Business Insider

LinkedIn will launch two new functions for companies who have followers on LinkedIn, both of which will be of interest to marketers and advertisers: "Targeted Updates" and "Follower Statistics."

This Week in Social: New Embeddable Tweets, Google to Launch Third-Party Commenting

Twitter Adds Embeddable Tweets: 8 Creative Ways to Leverage Them - Social Media Examiner Embedded tweets allow you to take a tweet or a conversation and post it on your website or in a blog post. You can use this feature to share your Twitter conversation with a larger audience. Read this post to learn how to leverage this new feature in 8 creative ways.

Facebook Adds Yahoo Patent Lawsuit to IPO Filing - Mashable

Facebook updated its $5 billion initial public offering (IPO) filing this week to include the details about its patent battle with Yahoo. This is the third time Facebook has amended its S-1 form. The list of lawsuits against the company seems to grow as the company gets closer to becoming a publicly traded company, which is expected to happen by May.

Google to Launch Third-Party Commenting Platform to Rival Facebook - The Next Web

Google is about to launch a new commenting system that will tie into the search giant’s Google+ platform, web services and web search, a source close to the product’s development confirmed with The Next Web. The Google comment system, which will almost certainly rival that of Facebook, will have deep links to Google’s network of services and websites, indexing comments in Google Search, and most significantly, the system will be available for use on third party sites.

Twitter Rewind: Big Highlights From 2012 to 2006 - Mashable

Six-year-old Twitter is a remarkably different animal than it was when co-founder Jack Dorsey sent the service’s first tweet in March 2006: “just setting up my twttr,” he wrote. To keep the social media powerhouse intact as more people, celebrities and world leaders find their roles in the birdcage, Twitter has evolved its aesthetics, functionality and business model. In this post, Mashable gathered the best moments in Twitter’s eventful existence to help you reminisce.

New Study: Men Seek Online Product Reviews and Tell Their Friends About Their Findings - eMarketer

A new study by Men’s Health magazine and GfK Roper found that men not only compare prices online and read consumer reviews, but they also tell their friends when they learn something positive about a brand or product online. These online shopping activities are significantly higher for product categories like tech, auto, food/cooking, and more.

This Week in Social: Pinterest's New Profile, Twitter Plots Changes to Brand Pages

Pinterest CEO Ben Silbermann Talks New Profile, New Social Tools, Addresses Controversy – Fast Company Pinterest, the addictive image collection and sharing site, will soon release a new profile page, possibly as soon as this week, and expand the types of items people can collect to include video.  CEO and cofounder Ben Silbermann said that the company is also working on ways to make attribution of shared media "easier and easier."

What Marketers Should Know About Brand Advocates - eMarketer

Brand advocates are consumers who actively promote the brands, products and services they love and provide marketers with a volunteer army of supporters who disseminate recommendations to friends and family. Social media influencer and advocacy company Zuberance found, in a January 2012 study, that US internet users are making more recommendations than ever before, across a variety of industries. On average, the US internet users studied by Zuberance made 9 recommendations per year.

CNN Said to Be in Talks to Acquire Mashable – NY Times

CNN and the social news Web site Mashable are in advanced talks that may lead to an acquisition of the site, three people briefed on the talks said. If the deal was completed, Mashable would become the latest Internet media start-up company to be swallowed by a more diverse media company, in much the same way that TechCrunch was acquired by AOL in 2010.

Twitter Plots Big Changes to Brand Pages – AdAge

Big changes are coming to Twitter's "brand pages," the landing pages it offers to some marketers that also spend ad dollars on the network. Launched in December, the pages show the brand's Twitter feed and images, but Twitter plans to add experiences, including e-commerce, contests and sweepstakes, according to three executives familiar with the matter.

Marketers Mobilize “Brand Armies.” B2B Companies Get Strong Results With Net Promoter Systems - BtoB Magazine

It has long been a rule of thumb that a customer who has a good experience with a brand will tell seven people. But now, through the magic of Facebook, LinkedIn and Twitter, a customer can tell a positive brand story to hundreds, thousands or even millions of people with just a few keystrokes. CDW, Parallels Holdings and other b2b marketers are taking advantage of this opportunity by empowering their most satisfied customers to post to Facebook and other social media.

This Week in Social: Google+ Lets You Share Circles, How to Overcome EdgeRank

Google+ Now Lets You Share Your Circles With Others - The Next Web Obviously if you’ve created a master circle of funny people or tech bloggers, they’re perfect to share with a friend. If you’ve created a circle of ex-girlfriends, perhaps you won’t want to share that. This is very similar to Twitter’s list feature, and of course Facebook’s latest list upgrades.

Crack the Facebook Marketing Code: How to Overcome EdgeRank - ZuberRants

EdgeRank + Facebook updates = a big time marketing headache. What’s a social media strategist to do? Instead of spending time figuring out how to crack the EdgeRank algorithm, why not focus on a more scalable and valuable approach to Facebook marketing: getting your super fans to spread content for you.

Facebook Launches "People Talking About This" Metric, Premium Ad Unit & More - Search Engine Land

Facebook is launching a new “People Talking About This” metric for fan pages this week, designed to show conversations happening about a brand or page owner across the web. It’s part of an upgraded Page Insights tool. Also released is a new Page Insights API tool.

Social Business isn't a theory, buzz word, or "The Next Big Thing." It's an evoultion! - Michael Brito

Social Business is simply a natural business evolution. It’s why companies like Accenture, Deloitte, KPMG and others have been in business and profitable for several decades, and in some cases, over 100 years.  They help companies change behavior, improve processes and expand into new markets because the dynamic nature of business is consistently changing.

Facebook Users Beware: Facebook's New Feature Could Embarass You - Mashable

If you didn’t watch Mark Zuckerberg’s Facebook announcements last week — and of course the vast majority of Facebook users did not — you may be in for a surprise. Aside from the dramatically redesigned Facebook Timeline profile pages, which roll out in the coming weeks (and which I’ve grown to love), Facebook’s new system to auto-share what you do around the web may catch many Facebook addicts off guard.

-Cara Fuggetta, Marketing Manager, Zuberance