virgin america

This Week in Social: Lessons Learned from Myspace, Adobe's Message to ANA

Myspace: Five Lessons Learned From the Front - Tech Fortune

Myspace may be the most high-profile failure to turnaround a major Internet media property. Now, ex-CEO Michael Jones reveals what went wrong -- and why.

Adobe’s Message to ANA: Digital Can Be Measured - AdAge

While most presenters at the Association of National Advertisers annual meeting in Phoenix took the opportunity to tout their brands to the hundreds of marketers and vendors, Adobe SVP-Global Marketing Ann Lewnes aimed her pitch directly at one man -- the guy hosting the show, ANA CEO, Bob Liodice. "The goal of this presentation is to convert Bob Liodice" Ann said.

The Secret of Virgin America’s Happy Customers - iMedia Connection

For her opening keynote at iMedia's Breakthrough Summit, Porter Gale, former vice president of Virgin America, emphasized the power digital had in Virgin America's success. Gale took attendees through the never-before-shared making of the company that transformed the traditionally stressful, stale peanuts hassle of air travel into an experience so pleasant that one consumer said it was akin to "flying in an iPod."

Webinar Recording: Turning Fans and Followers into Brand Advocates - ZuberRants

Check out the recording from the recent Zuberance webinar on “Turning Fans and Followers into Brand Advocates,” where marketing experts shared best practices on leveraging your fans, followers, and customers to recommend your brand and products to their networks. The speakers presented social marketing success stories from top brands like Microsoft, Rubio’s, Blurb, and Ooma.

9 Ways Top Brands Can Use Social Media For Better Customer Service - Mashable

During the first day of the Social Media for Customer Care Summit in New York, a gathering of some of the largest brands in the world focused on how social service can be leveraged more effectively. Nearly every brand was struggling with the same three big questions, which became discussion topics and hashtags in their own right: #integration, #scaling, and #crisis.

VIDEO: Excellent customer service creates Brand Advocates

Is there a brand that you enjoy more because of the personal attention they've given you? Most often this is in the service industry, but it doesn't necessarily have to be that way. Sometimes it's because you had a problem with a product and they handled it so well that you immediately became an Advocate. http://www.youtube.com/watch?v=jk3vHSfWRuw

Ted Rubin, a consultant with Zuberance, loves Virgin America, Dell, BlackBerry, and Verizon. They won him over because he just loves brands that do excellent customer service. When they handle his problems well, he appreciates it, and he tells people about it. (Read Ted's recent blog post that highlights the importance of customer service here.)

The brands that get the most advocacy from Rubin are the ones who engage and interact with him on Twitter.

-David Spark, Social Media Jounalist, Spark Media Solutions

Virgin America's VP of Marketing, Porter Gale, Joins Zuberance Advisory Board

We are thrilled to announce that Porter Gale, VP Marketing at Virgin America, has joined Zuberance's advisory board!

Gale has over 20 years of experience working in marketing, advertising and independent filmmaking. Porter joined Virgin America in October 2007 and she currently manages the Brand and Online Marketing, In-flight Content and Loyalty teams.

Gale is an innovative marketing strategist and out-of-the-box thinker that believes in pushing creative boundaries. She has extensive experience in partnership marketing, branded content development, social media and more.

“I am excited about joining Zuberance’s Advisory Board. By focusing on the sweet spot of the social graph – Brand Advocates – Zuberance is delivering measurable social media results and ROI to marketers,” Gale said.

“Porter Gale is a visionary marketer and social media innovator,” said Rob Fuggetta, Founder & CEO of Zuberance. “We are honored and delighted that she has joined the Zuberance Advisory Board,” he added.

Porter is a frequent guest lecturer, panelist and public speaker. She has presented at organizations or events including Harvard Business School, #140 Conference, American Marketing Association, TechCrunch, NFFTY, BizTech, The Economist Forum, The CMO Club, The Argyle Forum and more.

Read the full press release here.

-Cara Fuggetta, Marketing Manager, Zuberance