webinar

Webinar Recording: How Box, AVG, and Parallels are Leveraging Customer Advocates

The recording below is from our recent webinar, “3 B2B Case Studies in 30 Minutes: How Box, AVG, and Parallels are Leveraging Customer Advocates to Drive Sales Now” featuring innovative marketers from leading B2B companies. Click here to view the webinar recording on Slideshare.

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Expert Speakers:

Success Story #1: Box (program live for 3 months)

  • Box has identified a brand army of 51,000 Advocates via email, in-product notifications, Facebook, and their newsletter. 46% of their customers highly recommend Box.
  • Box Advocates have created over 13,800 glowing stories which have generated over 17,000 in-bound clicks from Advocates’ networks.
  • For new press announcements and product launches, Box looks to their Advocates to add the halo effect and to get the social world chatting.

Success Story #2: AVG Technologies (program live for 4 months)

  • AVG has identified 26,000 Advocates mostly via Facebook. 66% of customers highly recommend AVG products.
  • AVG Advocates have created 7,200 positive reviews and rated the product on average 4.5/5 stars which were then posted to CNET, Amazon, Facebook, and Twitter.
  • 4,000 offers were shared by AVG Advocates to their social networks which yielded a 50% response rate.

Success Story #3: Parallels (program live for 4 weeks)

  • Parallels has identified 30,000 Advocates via email and in-product notifications. 66% of their customers highly recommend Parallels products.
  • Parallels has energized Advocates to create and publish reviews on Amazon which boosted ratings from 3.5 to 4.5 stars in two weeks- average of 4.7 star rating.
  • Parallels Advocates shared 4,200 offers with their social networks that yielded a 21% sales conversion rate.

Want to learn more? Download our whitepaper, "The ROI of Energizing Brand Advocates."

3 Surprising Facts About B2B Brand Advocacy

 

 

50% of B2B customers are highly likely to recommend products/services to their networks.

 

 

 

30% of B2B Advocates recommend the first time they are given the opportunity.

 

70% of B2B Advocates' contacts respond to recommendations (i.e. by reading recommendations, considering purchasing the product, or clicking through to purchase.)

 

Source: Zuberance customer advocacy data

Learn "How Box, Parallels, and AVG Technologies are Leveraging Customer Advocates to Drive Sales Now" during our webinar on February 29, 2012 at 11:00 AM PST/ 2:00 PM EST. Register here.

Webinar Recording: How 5 Software Companies are Increasing Sales via Brand Advocates

The recording below is from our recent webinar, “5 Case Studies in 30 Minutes: How Five Software Companies are Increasing Sales and Positive Word of Mouth by Mobilizing Their Brand Advocates” featuring social marketing success stories from Intuit, Microsoft, NetApp, Webroot, and Symantec. The speaker was Founder/CEO of Zuberance, Rob Fuggetta (@robfuggetta).

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Key Takeaways:

  • Brand Advocate definition: Highly-satisfied customers and others who pro-actively recommend brands or products without being paid.
  • Brand Advocates are a different breed- They are 2X more active content creators and 4X more likely to share great product experiences.
  • On average, 50% of a company’s customers are Brand Advocates.
  • Identify your brand’s Advocates by asking The Ultimate Question: On a scale from 1-10, how likely are you to recommend our brand or products to your friends? (9′s and 10′s are Advocates.)
  • Advocate marketing has a sales conversion rate of 5% or higher compared to traditional marketing at less than 1%.
  • Webroot Advocates have created 5,500 reviews and rated their security software an average of 4.5 out of 5 stars.
  • NetApp is seeing an 80% in-bound click rate from offers shared by their Advocates to their social networks.
  • Intuit has identified a brand army of 30,000 Advocates. 11,000 Intuit Advocates. have recommended Intuit through reviews and offer sharing.
  • For a particular campaign, 96% of Microsoft SMB's Advocates shared an offer with their Facebook friends.
  • Norton's sales jumped $25 million and their ratings doubled on Amazon after energizing Norton Advocates.

To learn more about the benefits of energizing Brand Advocates, download our whitepaper, "The ROI of Energizing Brand Advocates."

-Cara Fuggetta, Marketing Manager, Zuberance

Webinar Recording: How 3 Fitness Companies are Increasing Sales via Brand Advocates

The recording below is from our recent webinar, “3 Case Studies in 30 Minutes: How Three Health and Fitness Companies are Increasing Sales and Positive Word of Mouth by Leveraging Their Brand Advocates” featuring social marketing success stories from 24 Hour Fitness, Club One, and Anytime Fitness. The speaker was Founder/CEO of Zuberance, Rob Fuggetta (@robfuggetta).

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Key Takeaways:

  • Brand Advocate definition: Highly-satisfied customers and others who pro-actively recommend brands or products without being paid.
  • Brand Advocates are a different breed- They are 2X more active content creators and 4X more likely to share great product experiences.
  • On average, 50% of a company's customers are Brand Advocates.
  • Identify your brand's Advocates by asking The Ultimate Question: On a scale from 1-10, how likely are you to recommend our brand or products to your friends? (9's and 10's are Advocates.)
  • Advocate marketing campaigns yield an 86% click-through rate vs. 5% for traditional marketing.
  • Club One has identified 8,800 Advocates who have shared over 16,000 Club One offers with their social networks.
  • Anytime Fitness has energized their brand army to share over 1,000 offers driving trials and memberships.
  • 24 Hour Fitness has mobilized their 90,000 Advocates to publish over 2,600 reviews to Yelp.

To learn more about how Fitness companies are turning their Brand Advocates into a marketing force, download our whitepaper, "Club One Gets 9X ROI by Energizing Brand Advocates."

-Cara Fuggetta, Marketing Manager, Zuberance

 

3 Webinars On Social Marketing Success Stories From Intuit, Motel 6, Club One & More

We are hosting three (that’s right three) upcoming webinars that will feature social marketing success stories from top brands like Intuit, Microsoft, 24 Hour Fitness, and Motel 6. The case studies will be presented by Rob Fuggetta (@robfuggetta), Founder/CEO of Zuberance and author of soon to be published book, “Energize! How to Turn Word of Mouth and Social Media into Sales by Energizing Brand Advocates.”

Take your pick from the webinars below. Heck, why not sharpen your social marketing skills and sign up for all three?!

Particpants will learn how to:

  • Identify and energize your best customers (AKA Brand Advocates)
  • Boost ratings and increase positive reviews on review sites like Yelp, Amazon, and TripAdvisor
  • Generate leads and drive sales via social media
  • Measure the impact of mobilizing Brand Advocates

Join the conversation on twitter for all three webinars using #zuberance

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3 Case Studies in 30 Minutes: How Three Health & Fitness Companies are Increasing Sales and Positive Word of Mouth by Leveraging Their Brand Advocates Date: Tues, Dec 13, 2011 Time: 11 AM PST/ 2 PM EST Featuring case studies from:

  • 24 Hour Fitness
  • Club One
  • Anytime Fitness

Register now for the Health & Fitness Webinar

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5 Case Studies in 30 Minutes: How Five Software Companies are Increasing Sales and Positive Word of Mouth by Mobilizing Their Brand Advocates Date: Wed, Dec 14, 2011 Time: 11 AM PST/ 2 PM EST Featuring case studies from:

  • Intuit
  • Microsoft
  • Webroot
  • NetApp
  • Corel

Register now for the Software Webinar

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3 Case Studies in 30 Minutes: How Three Hotels are Increasing Sales and Ratings by Leveraging Their Brand Advocates Date: Thurs, Dec 15, 2011 Time: 11 AM PST/ 2 PM EST Featuring case studies from:

  • Motel 6
  • Tryp by Wyndham,
  • Circus Circus

Register now for the Hotel Webinar

Hope you will join us!

-Cara Fuggetta, Marketing Manager, Zuberance

Webinar: How 5 Software Companies are Increasing Sales by Mobilizing Brand Advocates

5 Case Studies in 30 Minutes: How Five Software Companies are Increasing Sales and positive Word of Mouth by Mobilizing their Brand Advocates

Date: Wednesday, December 14, 2011

Time: 11:00 AM PST/2:00 PM EST

Join the conversation on Twitter: #zuberance

CLICK HERE TO REGISTER NOW

Word of Mouth is the “world’s most powerful sales tool,” according to Nielsen. In fact, many software companies get more than half their business from Word of Mouth. In today’s social-media-connected world, the voice of your customers on blogs, social networks, and third party review sites such as Amazon is more influential than ever. But how do software marketers harness the power of social media and Word of Mouth to drive sales and positive reviews?

Register now to attend this free webinar featuring real-world success stories from:

  • Intuit
  • Microsoft
  • Webroot
  • NetApp
  • Corel

Participants will learn how to:

  • Identify and energize your best customers (AKA Brand Advocates)
  • Boost ratings and increase positive reviews on Amazon and other review sites
  • Generate leads and drive sales via social media
  • Measure the impact of mobilizing Brand Advocates

All participants will receive a free whitepaper, "The ROI of Energizing Brand Advocates."

Expert Speaker: Rob Fuggetta, Founder/CEO, Zuberance (@robfuggetta)

Rob Fuggetta, the founder and CEO of Zuberance, has more than 20 years of experience in Word of Mouth marketing, His WOM strategies have created marketing success for Apple, Intuit, Norton, and many others. Fuggetta is a frequent speaker and author of an upcoming book, “Energize! How to Turn Social Media & Word of Mouth into Sales by Energizing Brand Advocates.”

REGISTER NOW

3 Case Studies in 30 Min: How 3 Health & Fitness Companies are Increasing Sales & Positive WOM by Leveraging Their Brand Advocates

3 Case Studies in 30 Minutes: How Three Health and Fitness Companies are Increasing Sales and Positive Word of Mouth by Leveraging Their Brand Advocates Date: Tuesday, December 13, 2011

Time: 11:00 AM PST/2:00 PM EST

Join the conversation on Twitter: #zuberance

CLICK HERE TO REGISTER NOW

Word of Mouth is the “world’s most powerful sales tool,” according to Nielsen. In fact, most health and fitness companies get more than half their business from Word of Mouth referrals. In today’s social-media-connected world, the voice of your members on blogs, social networks, and third party review sites such as Yelp is more influential than ever. But how do health and fitness marketers harness the power of social media and Word of Mouth to drive sales and positive reviews?

Register now to attend this free webinar featuring real-world success stories from:

  • 24 Hour Fitness
  • Club One
  • Anytime Fitness

Participants will learn how to:

  • Identify and energize your best customers (AKA Brand Advocates)
  • Boost ratings and increase positive reviews on Yelp and other review sites
  • Generate referral leads and drive sales via social media
  • Measure the impact of mobilizing Brand Advocates

All participants will receive a free whitepaper, "Club One Gets 9X ROI by Energizing Brand Advocates."

Expert Speaker: Rob Fuggetta, Founder/CEO, Zuberance (@robfuggetta)

Rob Fuggetta, the founder and CEO of Zuberance, has more than 20 years of experience in Word of Mouth marketing, His WOM strategies have created marketing success for Apple, Intuit, Norton, and many others. Fuggetta is a frequent speaker and author of an upcoming book, “Energize! How to Turn Social Media & Word of Mouth into Sales by Energizing Brand Advocates.”

REGISTER NOW

Upcoming 10/26 Webinar: Turning Fans & Followers into Brand Advocates #LikesToLeads

Getting more fans and followers is great. Finding your Brand Advocates and energizing them to generate Social Recommendations is even better. REGISTER NOW

Date: Wed, Oct 26, 2011 Time: 11am-12pm PST Twitter hashtag: #LikesToLeads Sponsors: Zuberance & Gleanster

Many marketers today are focused on building their social following on Facebook, Twitter, and other channels. However, clicking a ubiquitous “Like” or “Follow” button is the lowest common denominator when it comes to showing brand affinity. To gain true social marketing value, companies should identify their most enthusiastic fans and followers (AKA Brand Advocates) and energize them to share recommendations to their social networks. That’s exactly what Top Performers are doing, according to new Gleanster research. How they’re doing it, what technologies, business processes, and organizational resources they’re implementing, what metrics they’re using to track and measure success, and what specific business benefits they’re deriving as a result of their efforts are the focus of this webinar.

Register for the webinar and learn how to:

  • Identify your Brand Advocates amongst your fans and followers
  • Turn likes into leads
  • Reduce customer acquisition costs via your fans and followers
  • Energize your fans to generate social recommendations

Featured Speakers:

All registrants will receive a free copy of:

About the Speakers

Umang Shah, Social Strategist, Microsoft

Umang Shah is a Social Strategist at Microsoft, responsible for engaging customers and partners in the US Small and Midsize Business market.  Prior to Microsoft, he founded Cubed Consulting, a small Integrated Marketing consultancy providing services to emerging and evolving businesses in the San Francisco Bay Area.  During his time at the Xerox Corporation, Umang became a recognized Thought Leader in Customer Marketing and Social Media.  He led a Digital Marketing Team (unofficially) tasked with “making Xerox cool again” through the creative application of emergent technologies.  Umang has served as the Social Media Strategy Advisor to VC Taskforce and was also responsible for launching innovative Customer Marketing programs for BEA Systems and VMware.  Umang is currently based in Bellevue, WA.

Jeff Zabin, Research Director, Gleanster

Jeff Zabin is research director at Gleanster, where his coverage includes social media marketing and monitoring. Until December 2009, he served as vice president and research fellow at Aberdeen Group. Zabin is the author of two bestselling business books: The Seven Steps to Nirvana and Precision Marketing. He has written more than a hundred influential articles in leading trade magazines as well as dozens of popular industry reports. Prior to joining Aberdeen in 2007, Zabin headed up product marketing and led the thought leadership program for the Global Marketing Solutions division of Fair Isaac (FICO) and served as vice president of marketing at Seurat Company, which was acquired by FICO in 2003. Zabin began his career in educational publishing, at Houghton Mifflin, and later served as a Peace Corps volunteer in rural Bolivia. He is a graduate of the University of Wisconsin-Madison.

Rob Fuggetta, Founder/CEO, Zuberance

Rob Fuggetta, the founder and CEO of Zuberance, has more than 20 years of experience in Word of Mouth marketing, His WOM strategies have created marketing success for Apple, Intuit, Norton, and many others. Fuggetta is a frequent speaker and author of an upcoming book, "Energize! How to Turn Social Media & Word of Mouth into Sales by Energizing Brand Advocates."

REGISTER NOW

Webinar Recording: Secrets of B2B Social Media & Word of Mouth Marketing #B2BWOM

Below is the recording from our recent webinar on "Secrets of B2B Social Media & Word of Mouth Marketing" during which top marketers with a breadth of experience running B2B marketing shared social media success stories from brands like Intuit, Adobe, Microsoft, and CDW.

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Speakers:
Key Takeaways:
  • Only 5% of Chief Marketing Officers rate their companies' online marketing performance as excellent.
  • B2B marketers say their top challenges are generating more leads, reaching decision makers, and improving lead quality.
  • One of CDW's best marketers and salespeople is "Hard-core" CDW Advocate, Justin Dorfman.
  • 83% of online consumers say online reviews influence their purchases.
  • Intuit found that Advocates love to share new product information before the public launch (beyond just discount offers.)
  • Companies can double their conversions by putting Advocate-generated recommendations on product pages.
  • 80% of Intuit's sales are driven by Word of Mouth.
  • Brand Advocates are your secret B2B marketing weapon- 90% of buyers trust Word of Mouth vs 14% trust ads.
  • Advocacy best practices: 1) Don't pay your Advocates. 2) Make Advocate/Word of Mouth marketing part of ongoing marketing mix. 3) Scale and track advocacy programs.
  • How to identify Advocates: Ask them The Ultimate Question, "How likely are you to recommend our brand/product to your friends and colleagues?"
  • Build your brand army by identifying Advocates across touch points: Email, website, call center, product page, social media, packaging, etc.
  • Advocates recommend because they've had a great experience with your brand/product and they want to help others.

We also conducted a poll during the webinar and asked the audience, "How much of your business comes from Word of Mouth?" ANSWER: 48% say that 50% or more of their business comes from WOM. (See results below.)

Make sure to download our "Top 5 Myths of B2B Word of Mouth" whitepaper.

-Cara Fuggetta, Marketing Manager, Zuberance

Webinar- How to Turn Loyal Customers into Salespeople

Zuberance and the Hospitality Sales Marketing Association International (HSMAI) are teaming up for our next webinar, "How to Turn Loyal Customers into Salespeople." Register Now!

Date: Thursday, March 10, 2011

Time: 11am PST/2pm EST

Twitter hashtag: #hotelmktg

 

Hotels and resorts spend billions on marketing and sales promotions trying to lure travelers to their properties and keep them coming back through loyalty reward programs. However, an influential and powerful segment that is often overlooked is Brand Advocates. The value of energizing Brand Advocates goes beyond loyalty. Brand Advocates are highly satisfied customers that pro-actively recommend your properties to their social networks online and offline. Mobilizing Brand Advocates turns your best customers into a cost-effective marketing force, driving sales and positive Word of Mouth.

In this interactive webinar, you'll learn from hotel industry leaders and social media experts how to energize your Brand Advocates to boost bookings and positive word of mouth.

  • How to identify and energize your best customers (AKA your Brand Advocates)
  • How leading hotels are leveraging WOM and social media to drive customer acquisition
  • How to measure social media marketing ROI
  • How to think about the value of Loyalty Programs vs. Brand Advocacy Programs

Featured Speakers:

John Moser, CMO, Denihan Hospitality Group

John Moser has been with DHG for 25 years and currently oversees all aspects of marketing, branding, advertising, public relations, and web strategy for DHG, directing an integrated marketing effort that simultaneously engages current and future guests for the Affinia, James, and Benjamin brands. He was recently named Marketing Executive of the Year for 2008 one of the Top 25 Extraordinary Minds in Marketing by HSMAI.

Robin Korman, Senior Vice President, Loyalty Marketing and Strategic Partnerships, Wyndham Hotel Group

As the senior vice president of loyalty marketing and strategic partnerships, Korman is responsible for the development and management of the company's loyalty program, customer loyalty initiatives, all direct-marketing programs and internal and external strategic marketing alliances. Previously, Korman was senior vice president and general manager at Chase Card Services where she was responsible for overseeing the company's multi-billion dollar partner credit card portfolio.

Rob Fuggetta, Founder/CEO, Zuberance

Rob is the driving force behind Zuberance's vision and is ultimately responsible for all aspects of Zuberance's business including product, engineering, operations, customer success, and sales and marketing. He has played a leadership role in three start-ups including Genuity, which went public in June 2000. Rob was a former partner at Regis McKenna Inc., the legendary Silicon Valley marketing and communications firm, where he co-led the global Apple business.

A copy of the whitepaper, "Energizing Brand Advocates and Increasing Your Social Media ROI" will be available to all registrants.

Register now!