whitepaper

Whitepaper: How Hotels Can Turn Word Of Mouth & Social Media Into Sales

Download: How Hotels Can Turn Word of Mouth & Social Media Into Sales Hotel marketers dedicate precious resources, dollars, time and energy luring and converting new customers. However, their most valuable marketing resource is often overlooked: Brand Advocates. This powerful segment of influential and passionate customers is already singing your praises by recommending your hotel, both online and off. Energizing your Brand Advocates can bring you the ultimate prize: a powerful marketing force that continuously recommends and sells on behalf of your hotel without being paid to do so.

Download this whitepaper and learn:

  • How to identify Brand Advocates
  • Brand advocacy best practices and keys to success
  • Key attributes of Brand Advocates and what they will do for your brand
  • Real world case studies on how leading hotel chains are leveraging their Advocates to drive sales
  • The value of Brand Advocates

We want to hear from you!  Feel free to posts your thoughts about the whitepaper here.

Whitepaper: The ROI of Energizing Brand Advocates

Download: The ROI of Energizing Brand Advocates. Companies that systematically identify and energize Brand Advocates to create online recommendations are getting at least a 10X ROI in media and sales value, shown by our analysis of the Zuberance-powered social recommendation program. In other words, for every $1 a company invests in energizing Advocates, the company gets $10 in positive Word of Mouth impressions and sales. This 10X "Return on Advocacy" is significantly higher than the return that marketers get from paid search campaigns on Google and other marketing approaches.

Download this whitepaper and learn:

  • Why energizing Brand Advocates delivers at least 10X ROI
  • How a consumer electronics company is getting 10X ROI by energizing its Advocates
  • How to identify Brand Advocates
  • The media and sales value of energizing Advocates
  • Additional benefits of energizing Advocates

We want to hear from you! Feel free to share your thoughts on the whitepaper here.

Whitepaper: Top 5 Myths of B2B Word of Mouth

Download: Top 5 Myths of B2B Word of Mouth. Word of Mouth (WOM) is the "world's most powerful sales tool," according to Nielsen. Today, thanks to social media channels like blogs, Twitter, review sites and more, WOM and online recommendations are more influential than ever. But is WOM effective in B2B environments? Discover what's fact and what's fiction in B2B Word of Mouth marketing.

Download this whitepaper and learn:

  • What role does social media play in influencing business purchase decisions?
  • How to measure B2B Word of Mouth
  • How B2B and B2C WOM compare.

We want to hear from you!  Share your thoughts on the whitepaper here.

Whitepaper: Turning Social Media Into Sales

Download: Turning Social Media Into Sales. The  Holy Grail in the Social Media Age is how to leverage social to drive leads and sales. As Ellis Booker, the editor of BtoB Magazine and BtoB’s Media Business, said recently: “How to best use- but not abuse- social media for sales conversion is the $64,000 question, and will preoccupy marketers, agencies, and media companies for the foreseeable future.”

This report features real-world examples of companies generating online recommendations, qualified leads, sales, and positive Word of Mouth now from social media by energizing their highly-satisfied customers (AKA “Brand Advocates”) via the award-winning Zuberance Social Recommendations Service

Download this white paper and learn:

  • What role social media plays in influencing business purchase decisions.
  • How to generate qualified leads via Brand Advocates.
  • How B2B and B2C WOM compare.

We want to hear from you!  Feel free to share your thoughts about the whitepaper here.

How to Combat Negative Word of Mouth: A Consumer Electronics Case Study

Download: Consumer Electronics Company Gets 5% Conversions By Energizing Brand Advocates

This case study highlights a leading consumer electronics company that was recently facing a marketing crisis. Negative Word of Mouth for their new flagship product was hurting their reputation and sales. So they turned to their most enthusiastic customers (AKA their Brand Advocates) and energized them to create social recommendations for the brand and product.

In only a few months the company has:

  • Energized thousands of Brand Advocates to create social recommendations
  • Increased its star ratings on a leading shopping site from 2.8 to 4 stars
  • Recorded a 5% sales conversion rate, 10x higher than normal

Download the case study and learn how to:

  • Identify Brand Advocates by name and email address
  • Mobilize Advocates to create social recommendations and drive sales
  • Track results from social recommendation programs in real-time

We want to hear from you!  Feel free to share your thoughts on the whitepaper below.