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This Week in Social: Foursquare's Revamped Site Could Rival Yelp, YouTube Tests Redesign

Foursquare’s Revamped Website Could Challenge Yelp - Mashable Foursquare announced recently it roll out a redesigned website that could challenge local review sites such as Yelp, Urbanspoon and Zagat. The company’s website has historically followed the functions and layout of its checkin-service mobile apps, but now will feature its own discovery features.

YouTube Tests Redesign Highlighting Google+ Videos, Subscriptions, and More - The Next Web

Besides the generally updated look, one of the more important changes here is the focus this redesign will put on shared content from Google+. This move should take Google one step closer towards extending the social platform more heavily into each of its products.

Like Twitter, Google+ Now Has Trending Topics - Techcrunch

Google quietly added a trending topics section to Google+ recently which now shows up when you perform a search on the social network. The new “Trends” section appears on the right-hand side of the page, and currently lists the top 10 items under heavy discussion like “Natalie Wood” and “Breaking Dawn,” for example.

Study Shows That Early Adopters of Social Media Have Captured Real Economic Value - Michael Brito's Blog

Business consulting firm, Bain & Company, released a report in September and concluded that early adopters of social media (Dell, Wal-Mart, Starbucks, JetBlue and American Express) have captured real economic value from their budget investments. The report also give some concrete advice for companies that are unsure about their investments and the value that social media can bring.

Zuckerberg: Facebook ‘Made a Bunch of Mistakes’ on Privacy - Mashable

Facebook has agreed to a settlement with the FTC over charges that the social network had deceived its users about privacy. The FTC had accused Facebook in an eight-count complaint of not living up to its own promises. Among them: sharing users’ personal information with third parties without their knowledge or consent, changing privacy practices without informing users, and claiming to have a program to verify the security of apps when it didn’t.

-Cara Fuggetta, Marketing Manager, Zuberance

Dave Carroll on creating an international fan base through "United Breaks Guitars"

Standing outside the Marriott at SXSW, I ran into Dave Carroll, a Canadian singer made internationally famous through his frustrating customer support story, "United Breaks Guitars." It just so happens that Carroll and I appeared together in a piece on Al Jazeera about his song and the unbelievable success it brought to him through the power of social media. http://www.youtube.com/watch?v=nFKDOagvaaA&feature=related

Carroll says that as of today, the "United Breaks Guitars" video has been viewed 10 million times. He estimates that the press from the story alone has reached more than 150 million people.

A few nice things have resulted from all this fame. Carroll's gone from being just a Canadian singer to known internationally with new fans discovering his music. And given his songwriting and storytelling abilities, other companies have approached him asking him to tell their tale in a four minute song.

-David Spark, Social Media Journalist, Spark Media Solutions