Vine, Twitter’s app that allows you to create six-second videos, launched a couple of weeks ago with mixed emotions. From being called “the next generation of Instagram” to “a major time suck,” strategy for businesses emerges from the chatter.
Until you download the app, you’re assumptions are probably the same as mine – a straight 6-second video, but it’s not exactly like that. The end result is a 6-second video, but you have the ability to shoot different scenes—to make it more artistic, I suppose.
Last Tuesday, Jay Baer showed us his seaweed eating experiment:
My experiment with chipotle seaweed... vine.co/v/bJtdA2jrhO7
— Jay Baer (@jaybaer) January 29, 2013
I asked why he was eating seaweed in his bathroom – maybe shooting Vine in the bathroom is equivalent to mirror pics on MySpace.
I took my nail polish off then painted my nails. You should check it out, it's really exciting. (@ChelseaRhane)
I’ve come up with 5 Ways Brands can use Vine to Excite Customers and, our favorite, advocates.
Behind the Scenes Access
Take your customers behind the scenes of your test kitchen, product development lab, or even the entrance of your corporate headquarters.
Whether you’re launching a new product or putting together a conference, your customers (advocates, especially) enjoy seeing things from your brand that not everyone has access to.
Create a regular mini series highlighting awesome employees, product features, or something exciting about your brand that the average Joe wouldn’t typically see.
Plain and simple—we all want a way to promote our products, why not do it in a quick and creative way. Hotels can showcase different rooms, while restaurants can feature new menu items. Do you have a digital product? Show how easy it is to use.
Encourage Customers to Showcase Your Products
Gone are the days of Facebook, Instagram and Pinterest contents, okay not really, but add Vine into the mix. Your customers (specifically Advocates) are your best word of mouth content generators. Enourage, even without a contest, your fans to share why they love your product or service—some may be doing it already (hello, previously mentioned nail polish).
Brand Advocates are already talking about you, and they are going to be talking about you on Vine, probably making really creative clips that you can share with your fans. If you’re not sure where to start, or how big you want to go – test it with your Brand Advocates, first, they know you the best and aren’t afraid to give their input.
Have you been using Vine? Do you have a strategy? Let me know below, I’d love to connect with you