Brand Advocates are like your “Santa Elves” — they’ll make your cash register ring by posting and tweeting about your brand, products, and holiday offers.
Here are three ways to boost sales this holiday season by mobilizing Advocates:
1. Give Advocates promotional offers to share with their friends
Running a Black Friday or Cyber Monday special? Get Advocates to share your promotional offers on their social networks.
Getting Advocates to post your holiday offers will extend your reach, boost impressions, and generate sales.
On average, each Advocate reaches about 1,000 people each time they share your offers or content on their social channels. If you get 1,000 Advocates to share your Black Friday or Cyber Monday special, you’ll reach 1,000,000 potential buyers.
PS: Show your Advocates you care about them by giving them exclusive, early access to Black Friday deals.
2. Get Advocates to create holiday-themed UGC
Encouraging Advocates to create and post stories and photos with a holiday flavor is one of the best ways to drive awareness and sales.
Starbucks’ annual “Red Cup” contest is the best-known example of this. Each holiday season, Starbucks asks fans to share images on Instagram of how they celebrate the red holiday cups. Prizes include Starbucks gift cards. The contest generates thousands of pieces of UGC and millions of shares.
You can do something similar.
For example, create a contest that encourages Advocates to post photos or videos about why your product would be a great holiday gift for a friend or loved one. Example: “Why my Mom would love this pasta maker for Christmas.”
Select the winning stories, then reward Advocates by giving free product to the person the Advocate mentioned in his or her story.
3. Support a charitable cause
Here’s how to do this:
Each time an Advocate recommends your brand or product on their social channels, give a donation to a charitable organization and rewards points to your Advocates. This accomplishes two things:
It motivates your Advocates to recommend your brand and products during the holiday season, which drives sales.
It serves a social purpose. BTW, did you know that consumers are far more likely to buy from and be loyal to brands with a social purpose? After all, the holidays are about giving.
One other way to mobilize your Advocates during the holiday season: Give them 2X rewards points for recommending your brand or products.
Our clients have driven double-digit engagement and conversion rates with a “Double Points December” promotion.
Plus, it’s a nice way to thank your Advocates for their support during the year.
It’s Not Too Late
Black Friday is right around the corner. But it’s not too late to make the 2018 holiday shopping season your best ever by mobilizing your Advocates!
PS: This blog post assumes that you’ve identified your Brand Advocates and have created an “Advocate Army” that you can mobilize during the holidays. If you haven’t, feel free to contact us and we’ll show you how.