Brand advocacy is an important part of most marketing strategies. Having customers who rave about your brand, leave great reviews or tell their friends about your product is the best word-of-mouth marketing.
The benefits of online brand advocates
The benefits teaming up with brand advocates are many. Not only can brand advocates help you bring in new customers or share your brand, they can also help with brand loyalty. Some other benefits are:
- Brand visibility
- User-generated content (UGC)
- Employee and customer retention
- Helpful feedback
Identifying brand advocates
When hiring brand advocates, you’ll want to be sure you know exactly who you’re looking for. Provide a description of the program, laying out precisely what you’re expecting from them and what they’re getting from the brand.
How can you spot a potential brand advocate? You’ll want to keep an eye out on your social media, reviews, emails, etc., to see who is talking about your brand and what they’re saying. Who is already telling everyone about your brand or consistently tagging you on social media? These are the organic ambassadors who are best to connect with first.
How Zuberance can help
Zuberance’s advocacy platform can help you keep communications organized and create long-term partnerships. You can hire brand advocates by sending them an invitation to join your Zuberance hub. It enables you to enhance brand advocacy, amplifying what people are already saying about your brand. It also provides comprehensive analytics to make sure you’re tracking your results effectively.
Once you’ve started your advocacy program within Zuberance, you can create an impactful experience to keep your advocates engaged. The portal, or advocacy hub, is customized for your brand and allows manage all aspects of your program, encouraging reviews, stories, testimonials, videos and referrals from advocates.
The experience on the advocate’s end is just as important. They’re able to share their content with you in an easy, streamlined way while, on the brand side, you’re able to share new updates and content with them. You can re-engage advocates who are no longer active and even set up “challenges” for your ambassadors to take part in to receive rewards.
The hubs also have leaderboards so members can see where they rank in the program. You can see what that looks like here with ArtisanCrust.
Maintaining relationships with your advocates
Once your program is all set up, now it’s essential to keep those advocates engaged and motivated. The most crucial part of any advocacy program is the relationship-building aspect. The advocates are most likely working with your brand because they love what you do, so keep it up.
Keep advocates included by asking for their feedback, offering fun incentives, providing information early and asking for their opinions.
In conclusion, creating a brand advocacy program can be one of the most impactful marketing strategies you do for your brand. Working with a platform like Zuberance can keep your brand advocacy program streamlined, organized, metric-focused and engaging for current ambassadors and future ambassadors.
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Businesses leverage Zuberance to fuel their advocacy programs, integrating them into their overall marketing programs. The outcome? Lowered marketing expenses, enhanced customer engagement, improved retention rates, and most importantly, positive ROI.
