Zuberance

Resources

Access any of the resources below to get the latest on Brand Advocacy, Word of Mouth, and Social Recommendations.

Whitepapers

Top 5 Reasons Why Brands Should Focus on Earned Media
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Webinars

A Marketing Imperative: Balancing Paid vs Earned Media
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  • How to Make Social Media Work in B2B
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  • How to Turn Loyal Customers into Salespeople
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Case Studies

Chili's Peppers in Brand Advocacy
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  • Consumer Electronics Company Gets 5% Conversions by Energizing Brand Advocates
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  • Club One Gets 9X ROI By Energizing Brand Advocates
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Whitepaper Library
Webinar Library
Case Study Library
  • 92% of consumers trust Word of Mouth; only 24% trust online ads(Global Advertising: Consumers Trust Real Friends and Virtual Strangers the Most, Nielsen.)
  • Advocates tell twice as many people about their purchases as non-Advocates ("Engaging Advocates Through Search and Social Media," Comscore, Yahoo!, Dec. 2006)
  • 76% of Americans talk about brands in a typical day. An average of 10 brands are mentioned every day and 70% of brand mentions include a recommendation (MediaVest Keller Fay Group Study, 2008)
Video Library

The Marketing Power of Brand Advocates
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  • How Blurb Cut Customer Acquisition Costs in Half
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  • How Do You Energize Brand Advocates?
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  • Intuit Proves Social Media ROI Through Energizing Their Advocates
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Videos

Brand Advocacy Series: How to Turn Word of Mouth & Social Media into Sales
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  • SVAMA & Zuberance Present: The Next Step in Social: Beyond Listening & Engagement
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  • Podcast Debate: Incentivizing Word of Mouth or Not featuring Joe Jaffe & Rob Fuggetta
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