VoIP provider Ooma doesn’t have Vonage or Xfinity’s $100 million+ marketing war chest. So Ooma is turning instead to its enthusiastic customers (AKA “Ooma Advocates”) to spread Word of Mouth and help sell more VoIP boxes.
Result: Ooma is cutting customer acquisition costs 54%!
Here are some other key stats from Ooma's advocacy program:
- 27,194 Ooma Advocates identified (63% advocacy rating)
- 3,713 Advocate reviews with an average 4.7 rating out of 5. 34% of Advocates that wrote reviews published them to Amazon.com, Sears.com, Facebook, Twitter, and Email
- 8,354 offers shared on Facebook, Twitter and by EMail which has generated more than 6,305 inbound clicks
- 2,442 Ooma Advocates have opted in to answer prospects’ questions. More than half of these Advocates have answered one or more questions asked by Ooma prospects.