How David is Beating Goliath in the Telecom Wars

VoIP provider Ooma doesn’t have Vonage or Xfinity’s $100 million+ marketing war chest. So Ooma is turning instead to its enthusiastic customers (AKA “Ooma Advocates”) to spread Word of Mouth and help sell more VoIP boxes.

Result: Ooma is cutting customer acquisition costs 54%!

Here are some other key stats from Ooma's advocacy program:

  • 27,194 Ooma Advocates identified (63% advocacy rating)
  • 3,713 Advocate reviews with an average 4.7 rating out of 5. 34% of Advocates that wrote reviews published them to Amazon.com, Sears.com, Facebook, Twitter, and Email
  • 8,354 offers shared on Facebook, Twitter and by EMail which has generated more than 6,305 inbound clicks
  • 2,442 Ooma Advocates have opted in to answer prospects’ questions. More than half of these Advocates have answered one or more questions asked by Ooma prospects.

Read more on TMCnet here

Check out Ooma's VP of Marketing, Jim Gustke, discussing the benefits of energizing their Advocates below (or click here to watch on YouTube):

http://www.youtube.com/watch?feature=player_embedded&v=iZHhUcb2SLo