This Week In Social Media: 5 Do's and Don'ts of WOM Marketing, Social Media = Social Business

5 Do’s and 5 Don’ts of Effective Word of Mouth Marketing  - Cara Fuggetta An article for the SocialTimes summarizing key takeaways from our New York Brand Advocacy Series panel discussion.

Social Media Revolution: 2011 Edition Another Erik Qualman video that's chock full of social media stats, 2011 edition. Social Media Becoming Social BusinessHBR- David Armano  Social Media is turning into Social Business to most organizations.  Harvard Business Review suggests that there are areas of Social Business that are poised to explode: Organizational Design, Social Business Intelligence, and Cultures of Collaboration, Co-Creation & Shared Value.  Social Media and Social Business must be linked - the expectation for real-time responses is only increasing.

13 Startups that Wowed Us Catalyst S+F's Jim Nichols offers a list of companies that appear to have the stuff to move the needle for marketers.

Small Businesses That Understand Social Media At this point, it is almost irresponsible to not have a social media presence as part of your marketing mix.  However, many businesses continue to be behind the trend.  This NY Times article highlights two small businesses who are successfully harnessing their social media.  Their approaches are interesting, inexpensive, effective, and easy to reproduce.

-Lucy Arnold, Marketing Intern, Zuberance