The Uplift to Sales from Positive Word of Mouth

Word of Mouth  has a powerful influence on sales, at each stage of the purchase journey from awareness, through consideration, purchase, and re-purchase. Here are five charts that illustrate this:

❶Eight of ten consumers say online reviews influence their purchase decisions:

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❷Consumer electronics buyers rely more on consumer reviews more than professional reviews:

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❸Online reviews by customers who have already purchased the products and deals are the two biggest influencers for online shoppers:

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❹Nearly all consumers surveyed said they immediately called, visited, or purchased from a local business after reading a Yelp review:

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❺Millenials trust online reviews as much as recommendations from friends and family.

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What is your brand doing to energize Advocates to spread positive word of mouth, write reviews and give recommendations?