Word of Mouth Rules in B2B

Peers and colleagues are the the most important and influential source of information for business decision makers, a recent Forrester study showed.

Forrester interviewed over 2,000 business decision makers in telecom and networking, security, and business services. In all three segments, business decision makers rated Word of Mouth as the most important and influential source of information for purchase decisions.

forrester

How can you harness the power of Word of Mouth to drive sales now? Register now for our upcoming webinar on June 24, 2009 to learn more:www.zuberance.com/webinar.