How to Take Advantage of Your Social Media Investment

Oct 26, 2010: David Spark of Spark Media Solutions interviews Matt Elders (VP of Sales and Business Development, Zuberance) at our panel discussion/cocktail party, "How to Turn Word of Mouth and Social Media into Sales." In this video Matt discusses the Zuberance approach which is for businesses to go beyond listening and engagement, and make it easy for Advocates to recommend their favorite brands via the social web.