Social Media 101: Start With the People Who Love Your Brand

October 26, 2010: Where do I start in social media? It's one of the most common questions about social media. Lack of answers often stifles people to even start. Michael Brito of Edelman Digital faces this with clients all the time and he just advises them to just start with people who already love your brand. Simply give them something that empowers them to speak on your behalf.

This video was taken at Zuberance's social media event in San Francisco entitled, "How to Turn Word of Mouth and Social Media into Sales." Click here to view the rest of the videos from the event.