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Ted Murphy

A woman holds up a collared shirt and smiles while filming on a camera; advocacy marketing
Brand Advocacy

How Advocacy Marketing Compares to Other Marketing Tactics

Ted MurphyTed MurphyDecember 4, 2023
A woman shops for clothing
Brand Advocacy

How to Identify Your Advocates

Ted MurphyTed MurphyDecember 4, 2023
A hand holds a card that says Thanks!
Brand Advocacy

Rewarding with Gift Cards vs. Product: A Brand’s Guide

Ted MurphyTed MurphyDecember 4, 2023
A woman stands under an umbrella during a storm
Brand Advocacy

Crisis Management: How to Leverage Advocates When Things Go Wrong

Ted MurphyTed MurphyDecember 1, 2023
A man holds shoes while filming in front of a camera with a white backdrop behind him.
Brand Advocacy

What is the Difference Between an Advocacy Program and a Loyalty Program?

Ted MurphyTed MurphyDecember 1, 2023
A hand holds a loyalty card
Brand Advocacy

Helping CMOs Understand the Importance of Advocacy Marketing

Ted MurphyTed MurphyDecember 1, 2023
A woman takes a bite of a burger
Brand Advocacy

10 Ways Restaurants Can Use Advocacy Marketing

Ted MurphyTed MurphyDecember 1, 2023