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Ted Murphy

A woman holds up a collared shirt and smiles while filming on a camera; advocacy marketing
How Advocacy Marketing Compares to Other Marketing TacticsBrand Advocacy

How Advocacy Marketing Compares to Other Marketing Tactics

Ted MurphyTed MurphyDecember 4, 2023
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How to Identify Your AdvocatesBrand Advocacy

How to Identify Your Advocates

Ted MurphyTed MurphyDecember 4, 2023
A hand holds a card that says Thanks!
Rewarding with Gift Cards vs. Product: A Brand’s GuideBrand Advocacy

Rewarding with Gift Cards vs. Product: A Brand’s Guide

Ted MurphyTed MurphyDecember 4, 2023
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Crisis Management: How to Leverage Advocates When Things Go WrongBrand Advocacy

Crisis Management: How to Leverage Advocates When Things Go Wrong

Ted MurphyTed MurphyDecember 1, 2023
A man holds shoes while filming in front of a camera with a white backdrop behind him.
What is the Difference Between an Advocacy Program and a Loyalty Program?Brand Advocacy

What is the Difference Between an Advocacy Program and a Loyalty Program?

Ted MurphyTed MurphyDecember 1, 2023
A hand holds a loyalty card
Helping CMOs Understand the Importance of Advocacy MarketingBrand Advocacy

Helping CMOs Understand the Importance of Advocacy Marketing

Ted MurphyTed MurphyDecember 1, 2023
A woman takes a bite of a burger
10 Ways Restaurants Can Use Advocacy MarketingBrand Advocacy

10 Ways Restaurants Can Use Advocacy Marketing

Ted MurphyTed MurphyDecember 1, 2023