Brand advocacy allows brands to improve their online and digital presence and enhance consumer trust. Hospitality brands and hotels enjoy many benefits from brand advocacy, allowing them to connect with audiences authentically.
Understanding the power of brand advocacy for hotels
Brand advocacy refers to the enthusiastic promotion and support of a company or product by its satisfied customers, employees, or influencers who actively share positive experiences and recommendations, enhancing the brand’s reputation and credibility.
Check out this example of Fiona’s hotel review on TikTok for Hyatt, where she captures the beauty of Da Nang, Vietnam, and her personal experiences at the resort there.
Role of brand advocates in influencing booking decisions
Influencers significantly impact purchasing decisions, and this influence extends to hotel bookings. Their opinions carry weight among followers, and by empowering influencers to creatively and authentically showcase hotels, establishments can attract new customers and boost bookings. According to IZEA’s Trust in Influencer Marketing report, consumers under 45 say influencer posts are the No. 1 way to get them to try a new product.
It is important to note that not all brand advocates have large followings. Smaller creators also hold sway over their followers, including their friends and family.
Benefits of brand advocacy for hotels
Hotels can connect with their audiences more authentically through brand advocacy-centered strategies, which bring many benefits:
Increased brand awareness and reputation
One of the most significant benefits that brand advocacy provides all industries is increased brand awareness. Working with influencers to showcase the quality of hotel rooms, amenities, and services allows hospitality brands to improve their visibility. Influencers and other social media users sharing their positive opinions about hotel rooms and experiences can also boost a brand’s reputation.
Boost in customer loyalty and retention
Brand advocacy programs not only highlight the quality of the hotel itself but also allow brands to share their support and appreciation for their customers. Customers are more likely to return to a specific hotel if they are pleased with the service and quality of the rooms—and with their interactions with the brand online.
Enhanced guest experience and satisfaction
Another significant benefit of brand advocacy programs is the ability to learn about consumers and customers through surveys, communication and other strategies. By learning more about customers through brand advocacy programs, hotels can tailor their rooms and services to better meet their needs, leading to an enhanced experience and overall customer satisfaction.
Cost-effective marketing strategy
A key benefit of brand advocacy programs is that they allow brands to connect with newer audiences at a more affordable cost than other marketing strategies.
How to cultivate brand advocates in the hotel industry
Cultivating a strong brand advocate program allows hotels to better compete in the travel industry and build customer trust. Here’s how hotel brands can motivate their brand advocates:
Encouraging and incentivizing guest reviews and referrals
Encouraging and incentivizing guest reviews and referrals is a powerful strategy for hotels seeking to gain deeper insights into customer preferences and expectations. By urging guests to share their genuine experiences, hotels can gain insights into what they can improve and how to better serve their guests. Offering incentives, such as discounts or rewards, to guests who post reviews or recommendations on social media not only fosters customer engagement but also enhances the hotel’s online presence and credibility.
Engaging with guests on social media
Interacting with guests on social media provides hotels with an excellent opportunity to demonstrate their commitment to customer satisfaction. By actively responding to posts from influencers and guests and answering guest questions on social media, hotels can highlight how much they value and appreciate their customers’ insights and experiences. This direct interaction not only fosters a sense of community but also strengthens the hotel’s relationship with its audience.
Personalizing guest interactions and experiences
Personalizing guest interactions and experiences can significantly distinguish hotels and foster positive customer satisfaction. By making each guest interaction a priority, hotels enhance the overall customer experience, thereby increasing the likelihood that satisfied guests will share their favorable experiences with their networks. Prioritizing exceptional customer service not only cultivates loyalty but also amplifies the hotel’s reputation through organic word-of-mouth promotion.
Brand advocacy is a vital asset across all industries, particularly for hotels looking to expand their digital presence. By collaborating with creative influencers who skillfully connect with new target audiences, hotels can significantly enhance their brand awareness. This advocacy not only provides numerous benefits but also generates excitement among potential guests, enticing them to consider future stays.
Zuberance is a platform where hotel brands can harness the power of brand advocacy by engaging satisfied guests to become enthusiastic promoters, thereby amplifying their marketing efforts and reaching new audiences through authentic recommendations and reviews.

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Businesses leverage Zuberance to fuel their advocacy programs, integrating them into their overall marketing programs. The outcome? Lowered marketing expenses, enhanced customer engagement, improved retention rates, and most importantly, positive ROI.