The Zuberance Advocate Marketing Platform is a complete, powerful, and flexible advocate marketing technology solution.
One Platform Does it All
From a single, integrated platform, you can enable and encourage Advocates to recommend your brand and products in multiple ways:
- Case studies
- Content and offer-sharing
- Lead generation
- ...and more
Why hassle with multiple advocate marketing vendors and tools? The Zuberance Platform makes Advocate marketing easy for you.
- Fully-hosted, cloud-based; no integration required
- White-label solution; carries your branding
- Complete suite of integrated advocate marketing applications
- Mobile responsive
- Publishing and social sharing to 50+ third-party sites and social networks of your choice (see below)
- Engage Advocates across multiple platforms: social, web, email, in-product, SMS/text
- Advocate points and rewards
- Integrated tracking and analytics
- Advocate content management system
- Scalable to millions of Advocate actions
- Automated Advocate re-engagement
- A/B Testing
- Import/export data to/from Salesforce.com and other CRM platforms
- Supports multiple languages; English, Spanish, French, German, and more (contact us for details)
With Zuberance, you can encourage and enable Advocates to publish and share reviews, stories, and more to the third-party sites that matter to you.
Here's a partial list of third-party sites and social networks on which Zuberance can amplify Advocates. Note: Zuberance does not have a "pipe" to these sites. Instead, we make it easy for Advocates to post reviews.
- Amazon US
- Amazon Canada
- Amazon UK
- Amazon Germany
- Amazon App Store
- Apple App Store
- Apple iTunes
- Best Buy
- Best Buy Canada
- G2 Crowd
- Google Play
- Kelly Blue Book
- New Egg
- Office Depot
- Yelp (contact us for information)
Amplify Advocates on Your Website & Elsewhere
In addition, Zuberance can enable you to display Advocate reviews, testimonials, and other Advocate content in and on your:
- Marketing emails
- Ads and other paid media
Key Benefits of Zuberance Advocate Marketing Platform
- Save time, effort, and costs plus maximize results by engaging Advocates in multiple ways from a single platform
- Flexible; use one or more advocate marketing applications
- Proven & reliable: has powered over 1,000 advocate marketing programs and campaigns for more than 100 consumer and business brands
- Maintain integrity of your brand; no advertising or third-party messaging
How the Platform Works
The Zuberance Advocate Marketing Platform enables you to systematically identify/engage, mobilize, amplify, and re-engage Advocates. The platform's Integrated analytics track Advocate actions and results.
ID/Engage Advocates: Connect with current and/or potential Advocates via email, social, web, online communities, account portals, in-product, text/SMS…virtually any customer touch point or communications channel.
Mobilize Advocates: When Advocates click on links in email, social, or any of the channels above, they come to Zuberance’s cloud-based advocacy applications customized for your brand. Using these applications, Advocates can recommend your brand or product by creating reviews, stories, testimonials, case studies, videos, plus referring friends and more.
Amplify Advocates: Custom publishing widgets integrated within Zuberance’s applications makes it easy for Advocates to publish positive reviews on shopping sites and review sites plus share on their Facebook, Twitter, LinkedIn, plus other social channels. Zuberance also makes it easy for you to publish Advocate reviews and more on your website and elsewhere.
Re-Engage Advocates: Zuberance automatically re-engages Advocates to enable and encourage them to publish and share their positive reviews or other content, plus take other actions to promote, support, and defend your brand.
Advocate Tracking & Analytics
Here is a sample of what you can track on the Zuberance Advocate Marketing Platform:
- Total # Advocates
- # Advocates by brand, product, location, timing, and other factors
- Where Advocates sourced (email, social, web, etc.)
- Top 10, 50, 100 Advocates
- # and % created reviews
- # and % publishing and/or sharing reviews
- Impact on star rankings
- % of reviews from Zuberance-powered Advocates
- # and % created stories, testimonials, case studies
- # and % published and/or sharing stories, testimonials, case studies
- # and % referred friends
- Estimated reach and impressions of Advocates sharing content
- In-bound traffic, leads, sign-ups, downloads, etc.
- # and % conversions
- Sales and revenues
- Estimated reach and impressions of prospects sharing Advocate content