All-In-ONE Advocate marketing Platform
The Zuberance Advocate Marketing Platform is a complete, powerful, and flexible advocate marketing technology solution.
One Platform Does it All
From a single, integrated platform, you can enable and encourage Advocates to recommend your brand and products in multiple ways:
Advocate Stories (testimonials, case studies, videos, photos, and more)
Advocate Leads (Answers)
Why hassle with multiple advocate marketing vendors and tools? The Zuberance Platform makes Advocate marketing easy for you.
Fully-hosted, cloud-based; no integration required
White-label solution; carries your branding
Complete suite of integrated advocate marketing applications
Publishing and social sharing to 50+ third-party sites and social networks of your choice (see below)
Engage Advocates across multiple platforms: social, web, email, in-product, SMS/text
Advocate points and rewards
Integrated tracking and analytics
Advocate content management system
Scalable to millions of Advocate actions
Automated Advocate re-engagement
Import/export data to/from Salesforce.com and other CRM platforms
Supports multiple languages; English, Spanish, French, German, and more (contact us for details)
With Zuberance, you can encourage and enable Advocates to publish and share reviews, stories, and more to the third-party sites that matter to you.
In addition, Zuberance can enable you to display Advocate reviews, testimonials, and other Advocate content in and on your:
Ads and other paid media
Key Benefits of Zuberance Advocate Marketing Platform
Save time, effort, and costs plus maximize results by engaging Advocates in multiple ways from a single platform
Flexible; use one or more advocate marketing applications
Proven & reliable: has powered over 1,000 advocate marketing programs and campaigns for more than 100 consumer and business brands
Maintain integrity of your brand; no advertising or third-party messaging
How the Platform Works
The Zuberance Advocate Marketing Platform enables you to systematically identify/engage, mobilize, amplify, and re-engage Advocates. The platform's integrated analytics track Advocate actions and results.
ID/Engage Advocates: Connect with current and/or potential Advocates via email, social, web, online communities, account portals, in-product, text/SMS…virtually any customer touch point or communications channel.
Mobilize Advocates: When Advocates click on links in email, social, or any of the channels above, they come to Zuberance’s cloud-based advocacy applications customized for your brand. Using these applications, Advocates can recommend your brand or product by creating reviews, stories, testimonials, case studies, videos, plus referring friends and more. Another valuable way we can help you mobilize your Advocates is by creating an online Advocate community, where Advocates can earn rewards points for recommending and referring.
Amplify Advocates: Custom publishing widgets integrated within Zuberance’s applications makes it easy for Advocates to share and/or publish content they've created like reviews, stories, videos, photos and more -- plus brand content and offers -- on third-party sites plus on their own social channels. Zuberance also makes it easy for you to publish Advocate reviews and other content and more on your website and other owned media, boosting SEO, traffic, and conversions.
Re-Engage Advocates: Zuberance automatically re-engages Advocates to enable and encourage them to publish and share content and offers, plus take other actions to promote, support, and defend your brand.
Advocate Tracking & Analytics
Here is a sample of what you can track on the Zuberance Advocate Marketing Platform:
Total # Advocates
# Advocates by brand, product, location, timing, and other factors
Where Advocates sourced (email, social, web, etc.)
Top 10, 50, 100 Advocates
# and % created reviews
# and % publishing and/or sharing reviews
Impact on star rankings
% of reviews from Zuberance-powered Advocates
# and % created stories, testimonials, case studies
# and % published and/or sharing stories, testimonials, case studies
# and % referred friends
Estimated reach and impressions of Advocates sharing content
In-bound traffic, leads, sign-ups, downloads, etc.
# and % conversions
Sales and revenues
Estimated reach and impressions of prospects sharing Advocate content