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User-Generated Content

A woman holds a bouquet of flowers
Brand Advocacy

Benefits of Customer Advocacy in Marketing

Marette FloraMarette FloraDecember 19, 2023
A woman holds up a collared shirt and smiles while filming on a camera; advocacy marketing
Brand Advocacy

How Advocacy Marketing Compares to Other Marketing Tactics

Ted MurphyTed MurphyDecember 4, 2023
A woman shops for clothing
Brand Advocacy

How to Identify Your Advocates

Ted MurphyTed MurphyDecember 4, 2023
A woman with blonde hair smiles and poses in front of a camera on a tripod outdoors as she creates UGC
Brand Advocacy

Brand Advocates and UGC: Why You Need Both

Marette FloraMarette FloraDecember 4, 2023
A woman holds her phone up in front of a camera on a tripod. She has makeup on her desk.
Brand Advocacy

Influencer vs. Advocate Marketing

Marette FloraMarette FloraDecember 4, 2023
A hand holds a loyalty card
Brand Advocacy

Helping CMOs Understand the Importance of Advocacy Marketing

Ted MurphyTed MurphyDecember 1, 2023
A woman takes a bite of a burger
Brand Advocacy

10 Ways Restaurants Can Use Advocacy Marketing

Ted MurphyTed MurphyDecember 1, 2023