This post differentiates Brand Advocates from influencers and includes a brilliant graphic that shows that Advocacy affects various phases of the purchase cycle.
Jeremiah explains why it is important to create a customer advocacy program and then gives 5 steps in which to execute it.
Just one of the stats: “The average American consumer mentions specific brand names 60 times per week in conversations.”
Josh describes the first-ever Word of Mouth analysis tool that has led to some incredibly intriguing conclusions such as: “People's online impressions on each other about products and services are about one fourth of the online advertising impression.”
This post illustrates the need for companies to focus on the “larger circles” of customers and prospects for reach and engagement opportunities.