Differences between Social Media Influencers and Advocates

Influencers and Advocates are different types of people, though sometimes a person can be both an influencer and Advocate. Typically, advocates are customers of your business that are willing to recommend you without incentive or pay. Advocates are highly satisfied and are the most engaged. Influencers are typically bloggers and endorsers getting paid or rewarded to talk about and/or promote your brand. One big difference is the issue of loyalty. Influencers have little to no loyalty. Advocates, well some, are the ones who will tattoo logo on their arm because they love you.

Loyalty knows no bounds.

True influence requires two things: audience and advocacy. Advocacy is driven by the depth of conviction, and influencers typically are less committed to the product or company than are actual customer advocates. {tweet this}

It’s important to reach out to social influencers but when it comes to the most value to your marketing, your advocates are more influential and more powerful and today amplified by social media they can reach, collectively, more people than social influencers

Nothing is more powerful than a customer recommendation. We teamed up with Jay Baer, Founder of Convince & Convert, and created the Infographic below to show what makes Influencers and Brand Advocates different and why Influencer outreach is overrated.


Does your brand focus on influencers, advocates or an equal mix of both? If not, what’s holding you back?  Tweet us @Zuberance @RobFuggetta @ChelseaRhane & let’s talk about it! Email Us!