Facebook, Twitter, LinkedIn, Google+, YouTube, Foursquare, the list goes on and on. With a sea of social networks out there, and each with a distinct social dynamic and method of sharing content, it’s difficult for brands to determine where to throw their social anchor. A recent ExactTarget report sheds some light on the issue by highlighting a medium that is particularly valuable to brands: TWITTER.
Above any social network, Twitter users are the most influential online consumers and the most likely to generate online recommendations on behalf of your brand.
- 72% publish blog posts at least once a month
- 70% comment on others’ blog posts
- 61% write at least one product review a month
- 61% comment on news sites
- 56% write articles for third-party sites
- 53% post videos online
- 50% make contributions to wiki sites
- 48% share deals found through coupon forums
Since it’s in Twitter users' social DNA to comment, create, and recommend, it’s critical to identify Brand Advocates among your followers and arm them with the tools to proclaim their love for your brand.
How? It’s simple:
First, identify Advocates among your followers using listening tools, sentiment analysis, or with a simple tweet: How likely are to recommend our brand?
Next, provide the hand-raisers with the tools to recommend your brand and products. Give them the opportunity to:
- Write a review
- Retell their favorite moment with your brand or product
- Share exclusive offers with their followers and other social networks
- Provide feedback on how to improve the next version of your product
- Join your community website
- Answer prospects’ questions
The beauty of this channel is that the conversations that take place here go beyond Twitter. The 140 character limit makes it a clickable medium, meaning that people have to click through to fully consume a tweet’s content. Therefore, recommendations by Advocates on Twitter fuel discussions across all areas of the web which influence both Twitter and non-Twitter users alike.
Don’t miss the opportunity to turn Twitter users who are naturally inclined to recommend your brand into a powerful marketing force!
You can learn more in our latest whitepaper, “Turning Fans and Followers into Brand Advocates.”