We are thrilled to announce that Bill McBride, President & COO of Club One, has joined the Zuberance Advisory Board! Other expert marketers on the Zuberance Advisory Board include Porter Gale (former VP, Virgin America), Erin Hintz (VP of Global Marketing, Citrix Online), and Paul Dunay (CMO, Networked Insights.)
McBride is an internationally-recognized fitness industry expert with more than 25 years of experience in the health club industry. McBride has served since 2009 on the board of directors of the International Health, Racquet, & Sportsclub Association (IHRSA), the fitness industry’s only global trade association. He is a frequent speaker at IHRSA events worldwide.
Club One, Inc. is an award-winning health club management company with 14 owned properties and over 75 management agreements with community centers, medical fitness centers, and Fortune 500 companies.
“I am an enthusiastic advocate of Zuberance,” said McBride. “Brand advocacy and the power of Word of Mouth play a critical role in the success of all consumer brands. Zuberance enables a company of any size to mobilize its Brand Advocates to build their business. This technology and partnership is game-changing in understanding and mobilizing your best customers. Zuberance will help your business grow, better know your customer, and build your online reputation for future growth,” said McBride.
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