Lauren McCadney, senior manager-social media for IT retailer, CDW, has been recognized by BtoB Magazine as one of the Top Digital Marketers of 2012 for her successful brand advocacy strategy. Lauren was recognized among digital marketers from top brands like Adobe, Cisco, Visa, IBM, and more. CDW's superb customer service has created an army of Advocates like Justin Dorfman, a self-described "hard-core CDW Advocate," who has purchased hundreds of thousands of dollars of computer gear from CDW while serving in IT positions for various companies. In fact, CDW Advocates spend about 14 times what a typical customer spends. The company examines these Advocates to uncover what they have in common to see if there are ways it can create more of them.
CDW has energized Advocates like Justin Dorfman to create and share positive reviews. 36% of CDW Advocates have created reviews and 22% have shared them with their networks on Facebook, Twitter, LinkedIn, and email.
Here's a video of Lauren discussing ways to leverage Advocate-generated content:
Zuberance Founder/CEO, Rob Fuggetta, interviewed Lauren on her advocacy success in his new book, "Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force." You can read the interview here.
Congratulations to Lauren and the CDW team on this outstanding accomplishment!