A leading California fitness chain generates qualified leads and new memberships by tapping into their highly satisfied customer base.
With high customer satisfaction and advocacy scores, Club One's #1 source of memberships has always come from Word of Mouth referrals. By identifying and energizing their highly satisfied customers (Brand Advocates) through the Zuberance Advocate Platform, the fitness chain was able to systematically leverage the power of Word of Mouth driving qualified leads and new memberships. Club One put an offer into the hands of their Advocates, who then shared offers with their friends through email and social networks like Facebook and Twitter. The result? A 9X ROA (Return on Advocacy.)
Download the case study to learn how Club One:
- Identified their best customers, creating an army of Club One Advocates
- Energized their Advocates to share offers to their social networks
- Generated a 9X ROA (Return on Advocacy)
Take a look at the video below where Kari Bedgood (Director of Marketing and PR, Club One) describes how Club One has been mobilizing their Advocates to drive sales and positive Word of Mouth.