We are excited to announce that Augie Ray, Senior Analyst of Social Computing at Forrester Research, Inc. will be joining Zuberance and WOMMA for our upcoming webinar, "Turning Facebook Fans into Brand Advocates" on Wednesday, Sept 22 at 9 AM PST/ 12 PM EST.
About Augie Ray
Augie Ray is a Sr. Analyst of Social Computing at Forrester Research, Inc. For more than a decade prior to joining Forrester, Augie provided interactive marketing strategy and leadership to a wide range of brands in categories such as consumer packaged goods, office products, and travel. He has specialized in emerging and social media, including branded communities, blogs, Twitter, Facebook and mobile marketing. Since joining Forrester, Augie has researched and published reports on social media marketing topics including mass influence, advocacy and the ROI of social media marketing.
Augie is a leading expert on social networks, social media strategy, marketing organization and consumer digital behavior and has been quoted in publications such as the Los Angeles Times, Wall Street Journal, New York Times and BusinessWeek. Augie was recently named one of the ten most influential analysts on Twitter by a leading PR blog.
In this webinar, you will learn:
- What’s the value of a Facebook fan
- What’s the value of a Brand Advocate
- How to identify and energize Brand Advocates
The webinar will feature real-world case studies and best practices for energizing Brand Advocates on Facebook and across the social web.