Brand Advocates – consumers and business buyers who frequently recommend brands and products without being paid – are highly trusted and influential. Their recommendations drive trillions of dollars of purchase decisions for everything from cars to computers, fish tacos to fitness memberships, software to smart phones. Now, a new study sponsored by Zuberance has revealed three surprising findings about Brand Advocates. This study provides further evidence about the power and influence of Brand Advocates.The message in the data is clear for B2C and B2B marketers: find and activate your Advocates now to generate more recommendations, referrals, and revenues.
Download the full report here.
Don't miss our March 21 webinar: Founder/CEO of Zuberance, Rob Fuggetta, will present the findings from "Three Surprising Facts About Brand Advocates" and share the implications for marketers. Click here to register.