Rubio’s Fresh Mexican Grill’s (@RubiosTweets) mission is to “create raving fans.” Rubio’s has built an army of nearly 100,000 raving Rubio’s fans that it is leveraging to boost online ratings on Yelp, and to sell more tacos and burritos.
You’ll learn how to:
- Create a thriving army of your raving fans (AKA “Brand Advocates”)
- Mobilize Advocates to boost online ratings plus drive sales
- Track and measure results from social/brand advocacy programs
- How to reward Advocates without paying them
Karin Silk, VP of Marketing at Rubio’s Restaurants, Inc., is a proven marketing leader with expertise in building brands, creating andimplementing strategic growth plans, and innovation/new product development. Karin has 15 years ofexperience in traditional CPG brand marketing, restaurant marketing, and general management consulting.
Rob Fuggetta (@robfuggetta), Founder/CEO, Zuberance and author of Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force (Wiley, 2012)
Rob Fuggetta is the world’s leading expert on brand advocacy. Fuggetta is the author of the ground-breaking new book, “Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force.” Published by John H. Wiley & Sons, Inc., a major business publisher, Brand Advocates shows how companies are leveraging Brand Advocates to build their brands and businesses – and how you can too! Fuggetta is the Founder & CEO of Zuberance, a social media marketing company that powers Brand Advocate programs for top consumer and business brands. Prior to founding Zuberance in 2008, Fuggetta was the Chief Marketing Officer at Genuity, a Verizon spin-out. He also was formerly a partner at Regis McKenna, Inc., the legendary high tech marketing and communications firm in Palo Alto, where he co-led the global Apple account.