Social media campaigns get and keep Brand Advocates in consumer product goods (CPG) revved up, according to a new BzzAgent study published today in eMarketer. The study showed that 39% of Advocates would recommend a CPG product before a social media campaign. That’s a very high percentage and further evidence that the percentage of consumers who are Advocates is much higher than people think. That percentage jumps to 61% after being exposed to a social media campaign, the study showed.
Additionally, after a year of being exposed to a social media campaign, actual purchase intent remained at 61% proving that social marketing programs hold long-lasting effects on brand engagement and advocacy.