This Week in Social: Twitter Implements New Privacy Option, GM to Forgo Superbowl Ads

Twitter Implements Do Not Track Privacy Option - NY Times It’s no secret that Facebook is worth about $100 billion because itcollected personal data about its users. A lot of data. Although Twitter tracks its users too — albeit in a much less aggressive way — the company has decided to take a different route. It announced Thursday that it is joining Mozilla, the maker of the Firefox Web browser, and giving its users the ability to opt-out of being tracked in any way through Twitter.

Marketers from GNC to P&G Weigh in on Social Platform Strategy- Brands on Facebook: Advertising is Optional - AdAge

One in five clicks in the U.S. happens on Facebook, and like any mass platform, most brands maintain a presence there and carefully cultivate their fan base. But do they need to advertise as well? That's the question facing brands -- as well as investors --as Facebook prepares for its anticipated $100 billion IPO on Friday.

GM to Forgo Pricey Superbowl Ads - WSJ

General Motors Co. said it will forgo advertising in the next Super Bowl rather than swallow a price hike, a surprising reversal of strategy that comes as the auto maker overhauls its global marketing operations. Super Bowl advertising is effective but has become too expensive to justify the cost, Joel Ewanick, GM's global marketing chief, said in an interview. Ads for next year's National Football League championship game are up about 9%, selling for about $3.8 million for a 30-second spot, according to media buyers.

Facebook Running Tests For User Highlighted Posts -

Facebook is considering charging its members US$2 to "highlight" important posts so they are more visible on the social networking site. The feature is being trialled and was chanced across by a Facebook user in Whangarei who initially assumed it might be a scam. However, Facebook spokeswoman Mia Garlick confirmed it was a new "feature" it was testing.

Internet Greets Facebook IPO Price With Glee, Skepticism - CNN

Friends may be priceless. But 'friending' is worth $38 a share. That's what Facebook set as the initial price when its stock begins trading on Wall Street Friday morning. That's at the top end of the range analysts were expecting and gives the company a valuation of roughly $104 billion.