Millions of Facebook members are “liking” brands or products via Facebook’s ubiquitous “I Like” widget. But as Forrester pointed out recently, Facebook fans have no intrinsic business value unless companies do something with them.
In this informative webinar, you’ll learn how to turn Facebook fans and other engaged consumers on Twitter and elsewhere into raging Brand Advocates who will spread positive Word of Mouth and drive qualified leads and sales.
- What’s a Brand Advocate, and how do Brand Advocates differ from Facebook fans and followers?
- What’s a Brand Advocate worth?
- How can you identify your Brand Advocates and energize them to become a Virtual Salesforce for your brand?
- How can you measure the results and ROI of advocacy?
The webinar will feature real-world case studies of companies that are getting 10% conversion rates and more by turning Facebook Fans into Brand Advocates.
Free Whitepaper: All webinar attendees will get a copy of a free whitepaper: “Five Ways to Turn Your Facebook Fans into Brand Advocates.”
Presenter: Rob Fuggetta, Founder/CEO, Zuberance
Rob Fuggetta is the world’s foremost authority on brand advocacy. Rob has over 20 years of experience in Word of Mouth marketing and brand advocacy. Rob is the founder and CEO of Zuberance, the leading social media marketing platform company focused on Brand Advocates (and a proud WOMMA member!) As CEO/founder, Rob is the company’s visionary and advocacy thought leader. Prior to founding Zuberance, Rob was a senior marketing consultant for Apple Computer and also served as CMO for Genuity, where he created the award-winning Black Rocket brand.