This is the first post in an 8-part series: Earning Your Black Belt in Advocate Marketing. Creating and leveraging Advocates should be the number one mission for every company. Marketing is no longer about impressions and clicks. It’s about building a movement around your brand and company, spearheaded by your Advocates.
In short, Advocate Marketing is strategic.
What is a Brand Advocate? Click the video to hear Zuberance Founder/CEO, Rob Fuggetta share what Brand Advocates are and why they're important for your company.
Brand Advocates are highly satisfied customers and others who pro-actively recommend brands and products without being paid to do so, simply because they believe in your product or brand. They aren’t necessarily loyal customers as today’s marketers tend to define loyalty based on frequency and lifetime value (basically how often they buy and how much they buy). The value of an Advocate should be measured based on the impact they have on your business which may not always be direct purchases but may be how much they recommend your brand to others.
During your journey to a Black Belt in Advocate Marketing, we will cover:
- Understanding Advocate Marketing
- 3 Key Benefits of Advocate Marketing
- 3 Reasons to Invest in Advocate Marketing
- How to turn Advocates into a Content Marketing Engine
- How to Reward Brand Advocates
- Understanding the difference between Advocates & Influencers
- How Advocates can become your company's most successful sales people
Do you know who your Brand Advocates are?
Are you energizing your Brand Advocates to spread positive word of mouth about your brand?
Next click over to Understanding Advocate Marketing. If you're on the edge of your seat and cannot wait until next week, run out and pick up a copy (or order online) of Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force.
Porter Gale, the former VP Marketing at Virgin America, calls Brand Advocates the “ultimate guidebook to brand advocacy.” Says Gale: “Advocacy is the ultimate goal for every brand. Rob Fuggetta’s book is simple, clear, and filled with practical advice.”