Download: Top 5 Myths of B2B Word of Mouth. Word of Mouth (WOM) is the "world's most powerful sales tool," according to Nielsen. Today, thanks to social media channels like blogs, Twitter, review sites and more, WOM and online recommendations are more influential than ever. But is WOM effective in B2B environments? Discover what's fact and what's fiction in B2B Word of Mouth marketing.
Download this whitepaper and learn:
- What role does social media play in influencing business purchase decisions?
- How to measure B2B Word of Mouth
- How B2B and B2C WOM compare.
We want to hear from you! Share your thoughts on the whitepaper here.