The chart below shows the power of Word of Mouth (WOM) for business travelers. Bridge Global Strategies asked business travelers, "What are the best places to get information about hotels, restaurants, and things to do at your business trip destinations?" The top 3 sources of information: Word of Mouth.
- 67% -colleagues who had been to the destination previously (WOM)
- 60% -business contacts at the destination (WOM)
- 47% -online reviews (WOM)
Interesting stat: Many companies are focusing their efforts on getting "influencers" or bloggers to talk about their brand. However, only 6% said they went to bloggers as a source of information about their business trip destinations.