PQ Media just announced its key findings from their upcoming report, Word of Mouth Marketing Forecast 2009-2013. Despite the recession, Word of Mouth spending by leading brands continues to increase and is "on pace to remain among the fastest growing segments of the media and communications industry this year". Moreover, PQ Media projects Word of Mouth spending to reach $3 billion in 2013. PQ Media defines Word of Mouth Marketing as an alternative marketing strategy supported by research and technology, which encourages consumers to dialogue about products and services through various online and offline tactics, often facilitated by brand ambassadors.
President and CEO of PQ Media, Patrick Quinn, says, "the most influencial marketer in a consumer's life is someone they know and trust, such as a family member, friend or colleague." It is clear in the report that brands are spending money on Word of Mouth to harness the power of Advocates and build trust with consumers. To learn more about the report, click here.