Online reviews can make or break your company:
92% of people regularly or occasionally read online reviews (source: BrightLocal, 2015)
90% of people say online reviews influence their purchase decisions (source: Dimensional Research, 2013)
88% of people trust online reviews from strangers as much as personal recommendations (source: BrightLocal, 2014)
Negative reviews can kill your sales:
92% of people will hesitate to do business with companies with less than four out of five stars (source: BrightLocal, 2014
Company Gets 400% Increase in Positive Reviews
Zuberance created and powered a program for this company to identify and mobilize their customer Advocates.
A key part of this program is encouraging and enabling customer reviews.
Here are the results after only a few weeks.
Customers were not paid to create reviews.
The reviews were not edited or altered in any way, nor were the reviews subject to prior approval.
Customers were encouraged to post honest reviews based on their actual experience with the product.