Top 10 Stats about the Power of consumer Online Reviews

Consumer Reviews: Highly Trusted, Influential

92% of people regularly or occasionally read online reviews (source: BrightLocal, 2015)

90% of people say online reviews influence their purchase decisions (source: Dimensional Research, 2013)

88% of people trust online reviews from strangers as much as personal recommendations (source: BrightLocal, 2014)

By an overwhelming 77% to 23% margin, consumer electronics buyers say they put more trust in consumer reviews than expert reviews (source: Weber Shandwick, 2014)

30% of consumers say they begin their purchase research by going to Amazon and reading reviews (source: The Harvard Business Review, "What Marketers Misunderstand about Online Reviews," 2014)

Positive Reviews = Increased Sales

Restaurants that boost their Yelp rating by one star can increase revenues by 5% to 9% (source: Harvard Business School Study, 2011)

Given equal pricing, guests are 3.9 times more likely to choose hotels with higher ratings than lower ratings. And even if the hotel with great reviews has higher pricing, travelers are still willing to book at that hotel  (source: PhocusWright, 2014) 

Negative Reviews = Lost Business, Damaged Reputation 

92% of people will hesitate to do business with companies with less than four out five stars (source: BrightLocal, 2014)

Four or more negative articles about your company or product appearing in Google search results is likely to cause you to lose 70% of potential customers (source: Moz, 2015) 

It only takes one to three negative reviews for most people to decide not to buy your product or service (source: Lightspeed Research)