How do you value UGC created by Advocates like five-star reviews, glowing testimonials, videos, photos, etc.?
Well, one way to answer this question is to ask yourself the following:
How much would you pay a happy customer for a positive review or a glowing testimonial, or video like the one below?
This an actual customer testimonial created by a real Jenny Craig customer.
So, would you pay a happy customer $100 for a testimonial like this? $250? $500 $1,000?
Before you answer this question, keep in mind these facts:
Positive UGC is proven to get people to buy your product or service. 93% consumers say UGC is helpful in making a purchase decision.
UGC is 2X more trusted than brand-created content.
92% people trust Word of Mouth over any type of marketing
In short, nothing — including ads or paid social influencer posts — is more trusted and powerful than positive customer testimonials.
PS: Jenny Craig doesn’t pay customers for testimonials. As a way of thanking customers for sharing the love about Jenny Craig, the company provides eGift cards.