At the Zuberance event “How to Turn Word of Mouth and Social Media into Sales” I asked Syrtash how her Brand Advocates have gone out of their way to help her sell her book.
Syrtash said getting Brand Advocates to promote her book was never done intentionally. She was simply looking for like-minded people that wanted to connect with her. But since doing that, her fans are fully responsible for getting their friends to come out to see her during her book tour.
One great moment came when someone tweeted a nice comment about Syrtash’s book. Syrtash was so touched that she followed the fan back and thanked her. Syrtash’s fan was so excited that the author reached out and started following her on Twitter. The feeling was mutual. Syrtash was equally excited.