Zuberance was built on the belief (and hard data to back it up) that your Advocates are your best sales force. While companies often wisely incentivize their sales staff, that’s not a good idea for your Advocates. An Advocate is someone who has already raised their hand and said they’re willing to recommend your product. You don’t need to, nor should you, provide any incentive.
Although, having someone say they’re willing to recommend you, and actually do it are two very different things. Once they say they’re an Advocate, how do you energize them to actually engage with you and make a recommendation? At the Zuberance event “How to Turn Word of Mouth and Social Media into Sales” in NYC on May 17, 2011, I asked the attendees and panelists, “How do you energize word of mouth?” Here are their answers.