Influencers vs. Advocates: Which group is more important?

October 26, 2010: Becky Brown, Director of Social Media Strategy for Intel and Rob Fuggetta, Founder/CEO of Zuberance chat about the power of consumers' reach and influence as Advocates. While they may not normally be seen as traditional "influencers," your Brand Advocates do have tremendous influence marketing your product.

Click here to view the rest of the videos taken at the social media event, "How to Turn Word of Mouth and Social Media into Sales," hosted by Zuberance.

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