The Zuberance team was delighted to sponsor last week's Social Media Strategies for Travel conference, hosted by EyeforTravel. Lucky for those who were unable to take part in the conference, the attendees were tweeting up a storm! There were many key takeaways from the sessions, but here are a few quotes worth noting: "CRM is something software does. Engaging is something people do." – @lbrody. Leonard Brody, Clarity Digital Group.
"Not having a mobile site or mobile app is like being closed every Thursday"- Michael Singer, Google.
"Your customers do not trust you. They trust each other." - @robfuggetta. Rob Fuggetta, Zuberance.
"Social media goals need to be tied to business goals. Hugs and likes don't matter to the CFO." - Barbara Pezzi, Fairmont Raffles.
"Cool, interesting social media is done by cool, interesting people." - @dsholes. Dwight Sholes, Sholes LLC.
"Feel free 2 stop by our booth & say hello. I'm the tall, excited, gangly guy!" - @tchingos. Tim Chingos, Zuberance.
"Charlie Sheen is the face of bad social media integration strategy." -Kyle Duffy, Revinate.
"If you focus on the tools then you are one." - @jacobm. Jacob Morgan, Chess Media Group.
"That's a great idea! That's why we already did it." - @delross. Del Ross, IHG.
"Customers want a direct and personal relationshp w/in the environment that suits them most." - @lonverbiezen. Lonneke Verbiezen, KLM.
To learn more about how to leverage social media in the travel industry, make sure to register for our upcoming webinar, "How to Turn Loyal Customers into Salespeople" with HSMAI on Thursday March 10 at 11am PST/2pm EST. Speakers include marketers from Wyndham Hotel Group, Denihan Hotel Group, and Zuberance.